# Drunken Model Blogs The Drunk J.Crew Tumblr Calls the Models Out for Drinking on the Job By Vasiliki Marapas | Published 2014-10-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/drunk-jcrew References: [refinery29](http://www.refinery29.com/2014/10/76367/drunk-jcrew-tumblr) & [drunkjcrew.tumblr](http://drunkjcrew.tumblr.com/) Have you guys ever noticed how drunk the models for J.Crew are? Me neither; at least, not until this [hilarious new blog](https://www.trendhunter.com/trends/mens-wearhouse) called 'Drunk J.Crew' pointed it out to me. I will never be able to look at another J.Crew ad again without imagining the girls having a [pre-shoot cocktail party](https://www.trendhunter.com/trends/aviation-gin-commercial) first. Every ad is captioned with a [drunk, meme-style message](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt). For instance, one ad features a dejected-looking model pouting at the ground as she plays with her hair. The caption reads, "I don like what's my HAIR." For those of you who are a little confused, that's drunk-girl speak for "My hair looks nothing like it did before I drank this whole bottle of wine, and why am I so sweaty?" The rest of the images are equally as hilarious and worth a browse! ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-themed Marketing:** Brands may use alcohol-themed marketing strategies as a way to generate viral content and increase engagement with their consumers - **Meme Advertisements:** Businesses may leverage meme-inspired advertisements to capture the attention and humor of younger generations - **Humorous Branding:** Humorous branding may be an effective way to generate interest and positive associations with a company's products or services ### Where This Applies - **Fashion:** Fashion companies can take note of the viral potential of humorous and meme-inspired marketing strategies - **Beverage:** Beverage companies may benefit from incorporating humor into their branding and marketing campaigns - **Advertising:** Advertising firms may adapt to a growing desire for more entertaining and humorous advertisements in the digital age ## Related on Trend Hunter - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Responsible Skincare Campaigns](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly.md) - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md)