# Immersive Drunk Driving Videos Johnnie Walker's 'Decisions' Drives Viewers Through a Tragic Story By Laura McQuarrie | Published 2016-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drunk-driving-video References: [eventmagazine](http://www.eventmagazine.co.uk/global-johnnie-walker-launches-vr-experience-highlight-danger-drink-driving/brands/article/1416393) & [johnniewalker](https://www.johnniewalker.com/en-gb/responsible-drinking/) Over the years, there have been countless campaigns, PSAs and other drunk driving videos released to the public to emphasize the dangers of driving under the influence. Using cutting-edge virtual reality technology, Johnnie Walker is making the message more hard-hitting than ever with its newest VR film, 'Decisions.' In this VR experience shared to [YouTube](https://www.trendhunter.com/trends/wine-tv) in 360 degrees, viewers are told the stories of three different vehicles and the passengers inside them. Unfortunately, all three stories intertwine in a tragic story that unfolds before the viewer's eyes—effectively showing the impact that a poor decision from one person can have on the lives of many others. With the holiday season approaching, Johnnie Walker offers a message on drinking and driving that's been repeated for decades, but delivers it in a way that provokes a strong emotional reaction. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 10% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Immersive VR Psas:** Using VR technology to create immersive and hard-hitting PSAs that showcase the dangers of various issues. - **Emotional Storytelling:** Using storytelling to evoke an emotional response and raise awareness about social issues and dangers. - **360-degree Videos:** Using 360-degree videos to provide a unique, immersive experience that cannot be replicated on traditional platforms. ### Sectors Adopting This - **Alcohol & Beverage Industry:** Opportunities to use VR technology to promote responsible drinking and educate consumers on the dangers of excessive drinking. - **Advertising & Marketing Industry:** Opportunities to use emotional storytelling and immersive experiences to create powerful and effective public service announcements. - **Traffic Safety Industry:** Opportunities to use innovative technology and storytelling to reduce the number of accidents and fatalities caused by drunk driving. ## Related on Trend Hunter - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Responsible Drinking Campaigns](https://www.trendhunter.com/trends/irish-goodbye-program.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md)