# Accident-Prone Model Cars Hot Wheels Presents One of the Year’s Best Drunk Driving Campaigns By Jonathon Brown | Published 2013-01-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/drunk-driving-campaigns References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/12/hot-wheels-dont-drink-drive-key-chains/) & [hotwheels](http://www.hotwheels.com) In one of the coolest drunk driving campaigns in a long time, [Hot Wheels](https://www.trendhunter.com/trends/hiya-x-hot-wheels) has released a series of keychains featuring cars after an accident. This is a great idea to communicate the serious consequences of drinking and driving in a cool and direct way. Hot Wheels has long been a popular toy for generations of children. It obviously promotes an affinity for automobiles, which makes a drunk driving campaign like this such a natural fit. The fact that Hot Wheels are [popular as keychains](https://www.trendhunter.com/trends/kicks-key) (as well as toys) means that this campaign will penetrate an established consumer demographic. Not to mention that wearing one of these drunk driving Hot Wheels on your keys will provoke conversation regarding their meaning. And ultimately it’s the conversation that is important to all drunk driving campaigns. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Drunk Driving Campaigns:** Hot Wheels shows how a simple drunk driving campaign can have a big impact. - **Keychain Merchandising:** Hot Wheels found a unique avenue to promote with their keychains. - **Toy Merchandising:** Using toys to bring home important messages is an innovative route to take in awareness campaigns. ### Sectors Adopting This - **Toy Manufacturing:** Toy manufacturers can use their products to promote important social issues. - **Automotive:** Hot Wheels is an iconic automotive toy brand that can use their platform for social messaging. - **Awareness Marketing:** Creating a marketing campaign that spreads awareness for important issues can be applied to a range of industries. ## Related on Trend Hunter - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Racing Car-Themed Supplement Collaborations](https://www.trendhunter.com/trends/hiya-x-hot-wheels.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Decayed Car Playsets](https://www.trendhunter.com/trends/hot-wheels-x-daniel-arsham.md) - [Toy-Inspired Jewelry Collections](https://www.trendhunter.com/trends/hot-wheels-x-alex-and-ani.md) - [Sensory Stimulated Toy Cars](https://www.trendhunter.com/trends/flippin-fast-diecast.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md)