# Post-Football Holidays Drumstick is Petitioning for #DrumstickMonday After the Big Game By Laura McQuarrie | Published 2024-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drumstickmonday References: [brand-innovators](https://www.brand-innovators.com/news/drumstick-calls-to-make-monday-after-super-bowl-national-day-off/) & [change.org](https://www.change.org/p/make-the-day-after-the-big-game-a-national-holiday)  The Super Bowl is a highly anticipated event that often leaves football fans and snackers craving more on the Monday that follows the action-packed Sunday, and [Drumstick](https://www.trendhunter.com/trends/we-love-peanut-butter) is campaigning to introduce #DrumstickMonday for this reason. "The day after the [biggest sports game of the year](https://www.trendhunter.com/trends/applebees-super-bowl-lix) shouldn't just be another Monday," said Kerry Hopkins, Head of Marketing for Drumstick. Those who agree can sign Drumstick’s [Change.org](https://www.trendhunter.com/trends/oreida-crispers) petition to turn the day after the Super Bowl into a national holiday. During the third quarter of the 2024 Superbowl, Drumstick will be running its first-ever run its first-ever TV spot starring comedian and actor Eric André. In the 30-second spot, Eric André embarks on an adventure with Dr. Umstick. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 42% | Freshness: 21% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **#drumstickmonday:** Drumstick is petitioning for #DrumstickMonday to turn the day after the Super Bowl into a national holiday. - **Run Its First-ever TV Spot:** Drumstick will be running its first-ever TV spot during the third quarter of the 2024 Superbowl. - **Adventure with Dr. Umstick:** Comedian and actor Eric André embarks on an adventure with Dr. Umstick in Drumstick's 30-second TV spot. ### Who This Affects Most - **Snack Food:** The campaign for #DrumstickMonday presents a disruptive innovation opportunity for snack food companies to create special promotions and deals for the day after the Super Bowl. - **Advertising:** The first-ever TV spot during the Super Bowl presents a disruptive innovation opportunity for advertising agencies to create unique and memorable ads for brands. - **Entertainment:** The adventure with Dr. Umstick in the TV spot presents a disruptive innovation opportunity for entertainment companies to create engaging and interactive content that resonates with audiences. ## Related on Trend Hunter - [Exercise Recovery Campaigns](https://www.trendhunter.com/trends/national-recovery-day.md) - [Game Day Doughnut Lineups](https://www.trendhunter.com/trends/halftime-show-doughnut.md) - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md) - [Weekday-Themed Beer Packs](https://www.trendhunter.com/trends/case-of-the-mondays.md) - [Football-Inspired QSR Rewards](https://www.trendhunter.com/trends/extra-sunday.md) - [Super Bowl Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-super-bowl-promotion.md) - [Game-Changing Pizza Promotions](https://www.trendhunter.com/trends/digiorno-doinks.md) - [Consoling Hot Dogs](https://www.trendhunter.com/trends/emotional-support-dogs.md) - [Promotional Pizza Roll Deliveries](https://www.trendhunter.com/trends/totinos-pizza-rolls.md)