# Playful Military Drum Tins Design Bridge Creates Hero-Honoring Packaging for Cadbury By Kalin Ned | Published 2018-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drum-tin References: [thedrum](https://www.thedrum.com/creative-works/project/design-bridge-cadbury-help-heroes) & [designbridge](http://www.designbridge.com/) This authentically textured and playful drum tin is a realized concept by [Design Bridge](https://www.trendhunter.com/trends/reserve-lip-color) that celebrates the 10th anniversary of the 'Help for Heroes' charity — an organization that supports British individuals who have been wounded or injured in the line of duty. The [Cadbury](https://www.trendhunter.com/trends/made-to-share-packaging) drum tin communicates pride and optimism. The collectible and reusable vessel takes cues from the hand-painted military drums as observed during the traditional homecoming parade. It is evident that the packaging entertains an optimistic and proud aesthetic that will, without a doubt, delight British citizens. To amplify realism, Design Bridge equips the Cadbury drum tin with "realistic, textured drum skin and drumsticks." The packaging is adorned with logos throughout and playful slogans like 'Drumming up support' create a direct and meaningful message that resonates with those enjoying [Cadbury chocolates](https://www.trendhunter.com/trends/cadbury-bournville). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collectible Packaging:** The trend towards collectible packaging presents an opportunity for brands to create unique and memorable experiences for consumers. - **Charity Collaborations:** Collaborating with charitable organizations allows brands to align themselves with a meaningful cause and connect with socially conscious consumers. - **Realistic Design Elements:** Incorporating realistic design elements, such as textured surfaces or 3D features, can enhance product packaging and create a sense of authenticity and engagement. ### Who This Affects Most - **Confectionery:** The confectionery industry can capitalize on collectible packaging trends by creating limited edition packaging designs that attract candy enthusiasts and collectors. - **Nonprofit:** Nonprofit organizations can explore collaborations with brands to create co-branded products and packaging that generate awareness and support for their causes. - **Package Design:** The package design industry has an opportunity to incorporate realistic design elements into their work, adding depth and intrigue to product packaging for various brands. ## Related on Trend Hunter - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Legacy Chocolate Brand Packaging](https://www.trendhunter.com/trends/cadbury-200th-anniversary.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md) - [Memory-Stimulating Chocolate Boxes](https://www.trendhunter.com/trends/memory-bar-boxes.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Gifting-Ready Candy Tubs](https://www.trendhunter.com/trends/swizzels-gift-drums.md) - [Patriotic British Cereal Packaging](https://www.trendhunter.com/trends/shredded-wheat.md)