# Minimalist Drugstore Cosmetics Covergirl's Rebranded Products Boast Black and White Packaging By Laura McQuarrie | Published 2018-02-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/drugstore-cosmetics References: [thedieline](http://www.thedieline.com/blog/2018/2/16/covergirl) & [covergirl](https://www.covergirl.com/en_ca/) Popular cosmetics brand [Covergirl](https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation) recently refreshed the design of its product packaging to reflect a more [minimalist aesthetic](https://www.trendhunter.com/trends/blanco-1). While the previous packaging designs embraced many shapes and colors, the new designs adopt a simple system of black and white graphics, mainly made up of linear elements. Although color is not a dominant element of the packaging itself in most cases, this only serves to make the uniquely hued products stand out all the more. New York-based agency Established led the redesign project, introducing "the biggest change to Covergirl in its history." As the beauty section of a store can be difficult to navigate, the [refreshed drugstore makeup packaging](https://www.trendhunter.com/trends/cocoyo-packaging) has been designed to offer an understated look that will still catch the eyes of consumers with its clean, confident style. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging Design:** Opportunity for other beauty brands to adopt a minimalist design approach to stand out in a crowded market. - **Simplifying Product Presentation:** Opportunity to streamline product packaging to make it more visually appealing and easier for consumers to navigate. - **Bold Color Accents:** Opportunity for innovative brands to use bold color accents on minimalist packaging to create a visually striking contrast. ### Where This Applies - **Beauty and Cosmetics:** Opportunity for brands in the beauty and cosmetics industry to rebrand their products with minimalist packaging designs. - **Package Design:** Opportunity for package design agencies to assist brands in the beauty industry to refresh and modernize their product packaging. - **Retail and Consumer Goods:** Opportunity for retailers to showcase minimalist drugstore cosmetics as a trendy and visually appealing option for consumers. ## Related on Trend Hunter - [Refined Clean Beauty Foundations](https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Refreshed Private Label Products](https://www.trendhunter.com/trends/cvs-brand-products.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Smoothing Skincare-Inspired Lipsticks](https://www.trendhunter.com/trends/covergirl-clean-lip-color.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)