# Drugstore Collectible Finds CVS Pharmacy Adds Pokémon Cards and Beauty Tie-Ins By Jana Pijak | Written with AI assistance | Published 2026-11-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/drugstore-collectible-finds References: [chaindrugreview](https://chaindrugreview.com/cvs-pharmacy-stocks-shelves-with-fall-exclusives-and-fan-favorites)  CVS Pharmacy is expanding its fall assortment with collectibles, beauty tie-ins, snacks and seasonal items for store shoppers seeking something unexpected on a pharmacy trip. Rolling out this fall, the mix adds exclusive and limited-run products such as [Joyward Halloween Squishes](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows) at participating CVS Pharmacy stores and through the retailer's online store. [Pokémon trading cards](https://www.trendhunter.com/trends/pokmon-30th-anniversary-1) give the assortment a collectible anchor within the broader beauty, snack and seasonal push. In the first quarter, Circana put toy purchases by adults 18 and older at $1.8 billion. It also found spending was 12% above the prior year, making adults the biggest age group for toy spending. Availability at participating CVS Pharmacy stores and the retailer's online store turns limited-run goods into an add-on to routine pharmacy purchases. Frequent refreshes widen CVS's impulse business by placing [collectibles in a drugstore setting](https://www.trendhunter.com/trends/cvs-pharmacy1) as adults stay the biggest toy-buying age group in Circana's data. Image Credit: CVS ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 58% | Activity: 67% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Pharmacy Collectible Retail:** Drugstore shelves are becoming discovery zones where limited-run toys and cards transform routine health trips into impulse-driven shopping moments. - **Adult Toy Spending:** Growing adult demand for collectible products signals new whitespace for retailers to merchandise nostalgia, fandom and scarcity beyond traditional toy aisles. - **Beauty Tie-in Merchandising:** Cross-category assortments that pair beauty, snacks and collectibles create hybrid retail experiences that increase basket size through unexpected product adjacency. ### Industries Being Reshaped - **Retail Pharmacy:** Pharmacies are expanding into lifestyle and fandom goods, positioning everyday healthcare visits as broader convenience retail occasions. - **Collectibles:** Limited-edition cards and seasonal plush products benefit from mass-market placement, giving collectible brands access to high-frequency shopper traffic. - **Beauty and Personal Care:** Beauty categories gain new engagement potential when connected with seasonal exclusives and pop-culture merchandise in nontraditional retail environments. ## Related on Trend Hunter - [Themed Snack Collectibles](https://www.trendhunter.com/trends/Treat-And-Toy.md) - [Data-Driven Seasonal Snacks](https://www.trendhunter.com/trends/Data-driven-seasonal-snacks.md) - [Convenience Retailer Blind Boxes](https://www.trendhunter.com/trends/build-your-own-7eleven-store-blind-box.md) - [Retrospective Halloween-Inspired Home Capsules](https://www.trendhunter.com/trends/diverse-halloween-assortment.md) - [Limited-Edition Halloween Treats](https://www.trendhunter.com/trends/limitededition-halloweeen-treats.md) - [Autumnal Cartoon Cosmetic Collections](https://www.trendhunter.com/trends/native-and-peanuts.md) - [Fall Flavor Collections](https://www.trendhunter.com/trends/fall-flavor-collections.md) - [Plushie-Themed Halloween Offerings](https://www.trendhunter.com/trends/jazwares-3.md) - [Convenience Store-Inspired Holiday Lines](https://www.trendhunter.com/trends/holiday-capsule-from-7collection.md)