# Unexpected Dope Wrappers Drugs Wraps by Marcus Haydock are Deceptively Innocent-Looking By Meghan Young | Published 2013-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/drugs-wraps References: [lifelounge.au](http://www.lifelounge.com.au/photography/news/marcus-haydock-photographs-drug-wrappers-.aspx) & [marcushaydock](http://www.marcushaydock.co.uk/) The Drugs Wraps photo series showcases the [unexpected coverings](https://www.trendhunter.com/trends/johannes-vermeer-1) for the sale of such dope as [cocaine and MDMA](https://www.trendhunter.com/trends/fentanyl-test-kit). As Life Lounge aptly puts it, "Just as the characters of American Beauty found beauty in a plastic bag being caught in the wind, Marcus Haydock is fascinated with the scrap pieces of paper that transport drugs." Using everything from [magazine cutouts](https://www.trendhunter.com/trends/good-to-read) to soccer posters, the imagery is strangely innocent for the job these pieces of paper fulfill. The Drug Wraps photo series also highlights the folds of each paper. It is these folds, complete with white speckles in the creases, that will raise brows. In spite of the common imagery, there is a sinister quality to the wrappers. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 22% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Deceptive Drug Packaging:** Opportunity for innovative and discreet drug packaging solutions. - **Unexpected Material Usage:** Opportunity to explore unconventional materials for packaging purposes. - **Hidden Messages in Design:** Opportunity to incorporate hidden messages or signals in packaging design. ### Industries Being Reshaped - **Pharmaceuticals:** Potential for pharmaceutical companies to create discreet packaging for sensitive medications. - **Printing and Packaging:** Opportunity for printing and packaging companies to explore new materials and techniques for creating innovative drug packaging. - **Graphic Design:** High potential for graphic designers to create visually appealing and subtly deceptive packaging for various products. ## Related on Trend Hunter - [Rose Extract-Infused Rolling Papers](https://www.trendhunter.com/trends/rose-wraps.md) - [Wrinkled Plastic Film-Wrapped Furniture](https://www.trendhunter.com/trends/paul-coenen-1.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [AI-Designed Treat Packaging](https://www.trendhunter.com/trends/hempacco.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Discreet Cannabis Gift Boxes](https://www.trendhunter.com/trends/gift-of-weed.md) - [Water Brand Wrapping Paper](https://www.trendhunter.com/trends/liquid-death-wrapping-paper.md) - [Marker-Inspired Joint Tubes](https://www.trendhunter.com/trends/doob-tube.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md)