# Parallel Life PSAs The 'Drugs Set Your Timeline' Campaign Appeals to Impressionable Facebook Users By Amelia Roblin | Published 2012-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drugs-set-your-timeline References: [adverblog](http://www.adverblog.com/2012/01/05/drugs-on-a-facebook-timeline/) & [facebook](http://www.facebook.com/Antidrugstimeline) Since its very beginnings, [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) has offered its users a unique perspective from which to witness their own lives and the lives of others. This 'Drugs Set Your Timeline' campaign explores the way the recent shift to the [Timeline profile](https://www.trendhunter.com/trends/my-journey) increases the chronological strength of one's public posts. The fictional Adam Barak was given his own page on the [social networking website](https://www.trendhunter.com/trends/hijack-socialization) for the purpose of communicating a serious message. The Israel Anti-Drug Authority used this template to depict two possible paths of a single individual, one in which he abuses substances and another in which he keeps clean. Through a series of photos and status updates, 'Drugs Set Your Timeline' demonstrates how much a happy and healthy person can digress in one year with the introduction of dope. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Timeline Profiles:** Exploring the shift to Timeline profiles, there is an opportunity for innovative campaigns that leverage the chronological strength of public posts. - **Personalized Messaging:** Utilizing personalized pages or accounts to communicate serious messages offers a unique approach to engage and educate users. - **Visual Storytelling:** Using photos and status updates to tell a narrative provides a compelling way to convey important messages and capture attention. ### Sectors Adopting This - **Social Media:** Innovative campaigns like 'Drugs Set Your Timeline' demonstrate opportunities for using social media platforms to engage, educate, and influence users. - **Public Health:** The Israel Anti-Drug Authority campaign highlights possibilities for the healthcare industry to leverage personalized messaging and visual storytelling to promote healthier choices. - **Advertising and Marketing:** The successful execution of 'Drugs Set Your Timeline' showcases the potential for creative advertising strategies that tap into the emotional power of personal narratives. ## Related on Trend Hunter - [Vibrant Mental Health Campaigns](https://www.trendhunter.com/trends/free-mind-campaign.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Algorithmic Reset Campaigns](https://www.trendhunter.com/trends/algorithm-cleansing-song.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [AI-Aided Social Networks](https://www.trendhunter.com/trends/befake-ai-social-network.md) - [Healthy Social Media Apps](https://www.trendhunter.com/trends/healthy-social-media-app.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Addiction-Conscious Social Media Apps](https://www.trendhunter.com/trends/betimeful.md)