# Before and After Drug Use Photos Shocking Anti-Meth Campaign By Cowbag | Published 2008-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drugs-make-you-ugly-shocking-anti-drugs-film-by-you-tube-user References: [uk.youtube](http://uk.youtube.com/watch?v=mEFPdNv2Ddk) Inspired by the Faces of Meth campaign, this anti-drug video really hits a chord. Honestly, it almost made me cry. I would query the comedy category, but by being simple and just using images, this really brings the message home hard. Photographs can’t lie and drugs do kill both you and your looks. Sad thing is, I guess by the time people get to the state they’re in in the “after meth” photos, the users don’t care about themselves anymore anyway. This video campaign shows what “freak or unique” ideas some [YouTube](https://www.trendhunter.com/trends/crazyface) users have based on the comments they post. Losers. Surely if it stops one more person from taking crystal meth, then it was worth it, right? People do the same thing on some films I produced, arguing how the trick is done and they are always wrong. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Anti-drug Campaign:** Disruptive innovation opportunity: Create interactive and emotionally impactful anti-drug campaigns using before and after photos. - **Visual Messaging:** Disruptive innovation opportunity: Use images to convey important messages and evoke strong emotional responses. - **Online User Feedback:** Disruptive innovation opportunity: Utilize user comments and feedback to generate unique and engaging campaign ideas. ### Who This Affects Most - **Drug Prevention and Rehabilitation:** Disruptive innovation opportunity: Develop innovative approaches to drug prevention and rehabilitation programs. - **Film and Entertainment:** Disruptive innovation opportunity: Incorporate interactive elements and user engagement in film production to create immersive experiences. - **Social Media and Online Platforms:** Disruptive innovation opportunity: Leverage user comments and feedback on social media platforms for marketing and messaging strategies. ## Related on Trend Hunter - [Addiction Awareness NFTs](https://www.trendhunter.com/trends/the-jerry-feightner-project.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Viral Face Generators](https://www.trendhunter.com/trends/crazyface.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Vibrant Mental Health Campaigns](https://www.trendhunter.com/trends/free-mind-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md)