# Virtual Drug Stores Well.Ca's Virtual Shopping Experience Features Scannable Products By Jana Pijak | Published 2015-06-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/drug-store References: [well](https://well.ca/virtualstore) Well.ca is a pharmacy brand that changes the way Canadians shop at a traditional drug store. The company's virtual shop concept comes in the form of a QR-coded advertisement that lets shoppers scan an image of a desired item in order to purchase it. Using a QR code reader, this virtual drug store's visitors will be given access to exclusive promotions and can make a purchase via their smartphone. This retail concept relies on technology and is a convenient alternative to the traditional pharmacy experience. Once ordered, users' chosen products are delivered to their door while a receipt is sent to their mobile device. This solution is great for those on the go and makes shopping for household goods like dish detergent, paper towels and shampoo a breeze for busy consumers beyond Canada. Specifically, this innovation has potential when considering the coveted Hispanic consumer, as this particular group's mobile use is higher than others. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Virtual Shopping Experience:** The virtual drug store concept revolutionizes the way consumers shop by allowing them to scan images of desired products and make purchases via their smartphones. - **QR Code Technology:** The use of QR codes in the virtual drug store creates a seamless user experience, providing exclusive promotions and easy access to products. - **Convenient Pharmacy Alternatives:** The virtual drug store offers a convenient alternative to traditional pharmacy experiences, allowing for easy mobile purchases and home delivery of chosen products. ### Who This Affects Most - **Pharmacy:** The pharmacy industry can benefit from adopting virtual shopping experiences that cater to busy consumers' needs and provide a more convenient purchasing process. - **Retail:** The retail industry can explore the use of QR code technology to create virtual shopping experiences that enhance customer convenience and drive more sales through mobile platforms. - **Consumer Goods:** Consumer goods industries, like household goods manufacturers and distributors, can tap into the trend of virtual drug stores to reach busy consumers and offer seamless mobile purchasing options. ## Related on Trend Hunter - [Virtual Personal Care Metaverses](https://www.trendhunter.com/trends/superdrug-2.md) - [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md) - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md) - [QR Code Shopping Assistants](https://www.trendhunter.com/trends/qrcode-shopping-assistant.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [Metaverse Pharmacies](https://www.trendhunter.com/trends/mag.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [All-In-One Pharmacy Platforms](https://www.trendhunter.com/trends/myrxio.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md)