# Controversial Drug Packaging The Conceptial Pregnadel Pill Wrapper by Sergii Llin By Marissa Liu | Published 2009-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drug-packaging-by-sergii-llin References: [thedieline](http://www.thedieline.com/blog/2009/11/pregnadel.html) & [iserge.tumblr](http://iserge.tumblr.com/post/239072068) This controversial concept for drug packaging by Sergii Llin is sure to get tongue wagging. Pregnadel would be medical packaging used for drugs such as the [morning-after pill](https://www.trendhunter.com/trends/chillhouse-x-opill). What is sure to make people upset is the way in which the drug packaging by Sergii Llin is so, fun. It comes in a [little pink, lady-form cut out](https://www.trendhunter.com/trends/wapping-paper) with the drug located around the cut-out’s mid-section. The little pill also has a fun-loving, death-face imprint (two X’s for eyes and a smile). Llin believes the drug packaging’s message is, “Think before you do.” I don’t think anti-abortion groups will be amused. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 27% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Controversial Drug Packaging Design:** Designing drug packaging in a controversial and eye-catching way can create buzz and generate interest. - **Humorous Packaging:** The use of humor in packaging design can be an effective way to appeal to younger generations and create a memorable brand identity. - **Contraceptive Packaging:** The emergence of non-traditional packaging designs for contraceptives represents a potential market opportunity for the pharmaceutical industry. ### Where This Applies - **Pharmaceuticals:** Pharmaceutical companies can tap into the growing trend of unique and controversial packaging designs to differentiate their products from competitors and increase brand recognition. - **Marketing and Advertising:** The use of provocative and humorous packaging designs will create new opportunities for marketing and advertising agencies to create memorable and impactful campaigns for their clients. - **Social Issues:** The controversy sparked by unconventional drug packaging designs provides an opportunity for advocacy groups and NGOs to raise awareness about social issues related to contraception and women's rights. ## Related on Trend Hunter - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Design-Led Pill Organizers](https://www.trendhunter.com/trends/the-stylish-pill-box.md) - [Child-Friendly Medication Dispensers](https://www.trendhunter.com/trends/singing-bottle.md) - [Friendly Medication Dispenser Units](https://www.trendhunter.com/trends/mymemo-pill-dispenser.md) - [Gen Z-Targeted Contraceptives](https://www.trendhunter.com/trends/millennial-gen-z-contraceptives.md) - [Single-Handed Pharmaceutical Caps](https://www.trendhunter.com/trends/snapslide.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)