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# Drug Jewelry Designs
Cathedral Collection by Damien Hirst is Inspired by His Famous Installations

By Meghan Young | Published 2014-07-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/drug-jewelry
References: [beautifuldecay](http://beautifuldecay.com/2014/07/18/damien-hirsts-new-pill-shaped-jewelry-line/) & [damienhirst](http://www.damienhirst.com/)

One of Damien Hirst's most famous art installations, and that is saying a lot since he has many, involves thousands of pills, so it comes as no surprise that he chose this theme for his line of drug jewelry. A surprising venture by the prolific British artist, his collection of drug jewelry is nevertheless a natural extension of this particular art series.

Dubbed the Cathedral Collection, these drug jewelry designs are absolutely opulent. Yet with prices up to £43,200 ($68,000) for a single piece, people are paying as much for the concept as they are [gold and precious gems](https://www.trendhunter.com/trends/s-carter-designs). It is a [limited edition of 25 pieces](https://www.trendhunter.com/trends/dior-necklace) for two different designs: Pill Ring and Pill Rosary.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 90% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What's Driving This Trend

- **Art-inspired Jewelry:** Disruptive innovation opportunity: Creating unique, artistically designed jewelry pieces inspired by famous artworks.
- **Luxury Drug-themed Accessories:** Disruptive innovation opportunity: Designing high-end accessories that incorporate elements of drugs and pharmaceuticals.
- **Limited Edition Collectible Jewelry:** Disruptive innovation opportunity: Launching exclusive, limited edition jewelry pieces that appeal to collectors and art enthusiasts.

### Who This Affects Most

- **Art and Fashion:** Disruptive innovation opportunity: Collaborating with renowned artists to create jewelry collections that merge the worlds of art and fashion.
- **Luxury Goods:** Disruptive innovation opportunity: Expanding the luxury goods market by introducing bold and unconventional accessories.
- **Collectibles and Fine Jewelry:** Disruptive innovation opportunity: Combining the allure of limited edition collectibles with the craftsmanship of fine jewelry to attract passionate collectors.

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