# Drug Culture-Exploring Fashion Ex Infinitas Juxtaposes Harsh Reality with Vibrant Colors By Kalin Ned | Published 2018-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/drug-cultureexploring-fashion References: [highsnobiety](https://www.highsnobiety.com/p/ex-infinitas-fw18/#slide-5) & [exinfinitas](https://exinfinitas.com/) For Spring/Summer 2018 Australian fashion brand Ex Infinitas taps into a paradoxical societal system through surf and drug culture-exploring fashion. The line is a stylish commentary on the standard for happiness and success in life -- study, build a career, make money, settle down and start a family. The arrangements mix distinct characteristics of classic business attire and drifter aesthetic. Ex Infinitas contrasts the [societal ideal](https://www.trendhunter.com/trends/shapes-we-take) with the "young surfer, colliding with cold weather" and a drug come down. Through drug culture-exploring fashion and tapping into the image of the surfer as a care-free youth, Ex Infinitas highlights the theme of Escapism in its Spring/Summer 2018 collection. The result is a vibrant juxtaposition between the reality one is expected to entertain and the rebellion against it. Photo Creduts: Fabien Montique ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 55% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Drug Culture-exploring Fashion:** Ex Infinitas uses drug culture as a theme in its fashion collection, highlighting the theme of escapism. - **Surfer-inspired Clothing:** Ex Infinitas draws inspiration from the image of the surfer as a care-free youth in its fashion collection. - **Juxtaposition of Styles:** Ex Infinitas creates a vibrant contrast between classic business attire and drifter aesthetic in its fashion collection. ### Who This Affects Most - **Fashion Industry:** Fashion brands can explore the theme of drug culture and escapism to create innovative and rebellious collections. - **Surfing Industry:** Surfing brands can collaborate with fashion brands to create surfer-inspired clothing that combines style and functionality. - **Creative Industries:** Photographers, stylists, and other creatives can explore the concept of juxtaposing styles to create visually impactful content for fashion brands. ## Related on Trend Hunter - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)