# Drug Addicts As Animals Spoof Wildlife Doc as Viral Anti-Drug Ad By Victoria Tremlin | Published 2008-01-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/drug-addicts-are-animals-spoof-wildlife-docu-as-viral-anti-drug-ad References: [talktofrank](http://www.talktofrank.com) & [talktofrank](http://www.talktofrank.com) The UK's government organization for drug awareness, Frank, has released a new viral video over youth social netwoking sites. The ad is a spoof wild life documentary, showing the camera venturing nervously into a house party and uncovering an array of strange species. Such are the "pill taker" ( watching his "vigourous mating dance"), the "acid dropper" and the "Hibinating stoner" (also known as the common puker". The ads will not be shown on TV, only [YouTube](https://www.trendhunter.com/trends/every-party-animal), Bebo, Metacafe, Myspace and Face Party. It proves how viral marketing via social networking sites is being identified as highly influential and is being commonly utilized by even government now. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Anti-drug Viral Campaigns:** Opportunity for disruption in creating mockumentary-style campaigns that target specific demographics through social media. - **Satirical Messaging in Drug Awareness:** Opportunity for disruption in presenting anti-drug messaging through humor and satire. - **Social Media Advertising:** Opportunity for disruption in utilizing social media platforms for advertising and increasing brand/product awareness. ### Sectors Adopting This - **Government/public Service:** Opportunity for disruption in creating innovative and engaging public service announcements that utilize new media. - **Marketing/advertising:** Opportunity for disruption in developing new approaches to advertising and marketing through social media and viral campaigns. - **Drug Awareness/education:** Opportunity for disruption in presenting drug education in a more engaging and entertaining way using satire and humor. ## Related on Trend Hunter - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Vibrant Mental Health Campaigns](https://www.trendhunter.com/trends/free-mind-campaign.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Boomer Cannabis Campaigns](https://www.trendhunter.com/trends/im-high-right-now.md) - [Casual Cannabis-Infused Beverage Campaigns](https://www.trendhunter.com/trends/cannabisinfused-beverage.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md)