# Environmental Drug Abuse Graphics 12 Keys Recovery Compares Drug Use in Rural and Urban Areas By Laura McQuarrie | Published 2014-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drug-abuse-graphic References: [12keysrecovery](http://www.12keysrecovery.com/blog/urban-rural-drug-abuse) & [12keysrecovery](http://www.12keysrecovery.com/) In this drug abuse graphic, 12 Keys Recovery examines rural vs. urban drug use, showing how much environment plays a part in the abuse of illegal and prescription drugs. The graphic shows that [illicit drug use](https://www.trendhunter.com/trends/fentanyl-test-kit) is most prevalent in large metropolitan areas and that prescription drugs are most abused in urbanized areas. Following this, the infographic breaks down some of the most used and abused substances in both rural and urban communities. Some of the most notorious US cities for drug abuse as determined by the number of emergency department visits include Boston and New York City. 12 Keys Recovery urges those who are struggling with [drug abuse and addiction](https://www.trendhunter.com/trends/opioid-detox-program) to reach out for help. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Urban Drug Abuse:** Opportunity for disruptive innovation in urban drug abuse prevention and rehabilitation services. - **Rural Drug Abuse:** Opportunity for disruptive innovation in rural drug abuse prevention and rehabilitation services. - **Prescription Drug Abuse:** Opportunity for disruptive innovation in prescription drug abuse prevention and rehabilitation services. ### Who This Affects Most - **Healthcare:** Opportunity for disruptive innovation in healthcare services focused on drug abuse prevention and rehabilitation. - **Technology:** Opportunity for disruptive innovation in technology solutions for monitoring and addressing drug abuse issues. - **Education:** Opportunity for disruptive innovation in educational programs and initiatives to raise awareness and prevent drug abuse. ## Related on Trend Hunter - [Addiction-Specific On-Site Pharmacies](https://www.trendhunter.com/trends/onsite-pharmacy.md) - [Vibrant Mental Health Campaigns](https://www.trendhunter.com/trends/free-mind-campaign.md) - [Opioid Addiction Treatment Apps](https://www.trendhunter.com/trends/groups-recover-together.md) - [Opioid-Specific Telehealth Platforms](https://www.trendhunter.com/trends/bicycle-health.md) - [Addiction Awareness NFTs](https://www.trendhunter.com/trends/the-jerry-feightner-project.md) - [Mobile Harm Reduction Initiatives](https://www.trendhunter.com/trends/mobile-harm-reduction.md) - [Digital Recovery Support](https://www.trendhunter.com/trends/anonymous-health.md) - [Analytic Addiction Trackers](https://www.trendhunter.com/trends/startquit.md) - [Addiction Sigma-Addressing Partnerships](https://www.trendhunter.com/trends/fidelis-care.md)