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# Tinted Summery Lip Balms
Dr.PAWPAW Tinted True Coral Balm is 98% Natural

By Michael Hemsworth | Published 2022-02-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/drpawpaw-tinted-true-coral-balm
References: [retailtimes](https://www.retailtimes.co.uk/dr-pawpaw-introduces-tinted-true-coral-balm-the-ultimate-summer-lip-care/) & [drpawpaw](http://www.drpawpaw.com)

The [Dr.PAWPAW](https://www.trendhunter.com/trends/drpawpaw-lip-balms) Tinted True Coral Balm is being launched by the brand as a product for consumers to add to their lineup of [summertime cosmetics](https://www.trendhunter.com/trends/summer-lip-balm) with a way to keep their lips hydrated, while also enhancing their look. The product features a 98% natural formula with papaya fruit, castor seed oil, aloe vera and olive oil. The fragrance-free balm is perfect for those with sensitive skin and comes in 100% recyclable packaging that includes a PCR plastic tube printed with water soluble ink.

The Dr.PAWPAW Tinted True Coral Balm speaks to the increasing demand for [naturally formulated cosmetic and beauty products](https://www.trendhunter.com/trends/starface-star-balm) as consumers seek out ways to enhance their look in a way that is in line with their personal values.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 52% | Activity: 67% | Freshness: 11%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Natural Lip Balms:** Opportunity for cosmetic brands to expand their product line by creating lip balms with natural ingredients that match the consumers' ethical values.
- **Summertime Cosmetics:** Opportunity for cosmetic brands to launch seasonal cosmetics that cater to consumers who want to enhance their look during the summer months.
- **Sustainable Packaging:** Opportunity for cosmetic brands to use 100% recyclable packaging, similar to Dr.PAWPAW, as consumers are becoming more conscious of their environmental impact.

### Where This Applies

- **Natural Cosmetics:** The natural cosmetics industry can benefit from the trend of using natural ingredients in cosmetic products such as lip balm, to cater towards consumers who value natural, organic products.
- **Seasonal Cosmetics:** The cosmetics industry can tap into the summertime cosmetics trend, releasing season specific products like the True Coral Balm, to meet consumer demands for seasonal cosmetics.
- **Sustainable Packaging:** The packaging industry can innovate by creating 100% recyclable packaging solutions like the PCR plastic tube printed with water soluble ink used by Dr.PAWPAW, in response to an increasing demand for eco-friendly products.

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