# Rosy Fashion Logos 'Drowning in Brands' Shows Iconic Brands Through a Rosy Lens By Michael Hines | Published 2010-11-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/drowning-in-brands References: [highsnobiety](http://www.highsnobiety.com/news/2010/10/30/alexander-james-drowning-in-brands/) & [alexanderjamesstockphotography](http://alexanderjamesstockphotography.com/) 'Drowning in Brands' is a symbolic new photo series from Alexander James that features some of the world's most iconic brands done up in [roses](https://www.trendhunter.com/trends/preserved-roses) and photographed underwater. Amazingly, all the photos in 'Drowning in Brands' have seen no touch-ups or photoshopping. This series has brains to go along with its beauty as well. These submerged logos will make you think about just how branded everyday items really are. I may never look at my [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-octopus) clutch the same way again. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Underwater Brand Photography:** Opportunity to create visually striking and thought-provoking advertising campaigns by incorporating underwater photography. - **Branding as Symbolic Art:** Disruptive potential to explore new ways of visually representing brands and their meanings through artistic and conceptual approaches. - **Reflection on Brand Influence:** Opportunity for brands to reflect on the impact and pervasiveness of their branding strategies on consumer culture. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to create unique and captivating campaigns using underwater brand photography. - **Art and Design:** Potential for artists and designers to explore branding as a form of symbolic art and experiment with new visual representations. - **Consumer Goods:** Brands in various consumer goods industries can reflect on the influence of their branding strategies on consumer behavior and perception. ## Related on Trend Hunter - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Revived Archival Logos](https://www.trendhunter.com/trends/archival-logo.md) - [Fictional Brand Collaboration Websites](https://www.trendhunter.com/trends/brxndai.md)