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# Drowning as Art
Eerie Underwater Photography Includes Blood and Toys

By Cowbag | Published 2008-12-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/drowning-as-art-eirie-underwater-photography
References: [shapeandcolour.wordpress](http://shapeandcolour.wordpress.com/2008/10/29/james-cooper/)

We can’t live without water and yet it can easily kill us; it’s both essential for survival, but with too much, it has the potential to be deadly. Whatever your thoughts on water, you cannot help but be taken aback by this series of [underwater photos](https://www.trendhunter.com/trends/still-life-1) by James Cooper who plays on this very ideal.

Underwater is a [mysterious realm](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) into which we cannot venture unaided. Add spitting out mouthfuls of [fake blood and toys](https://www.trendhunter.com/trends/amusebouche), and you have some AMAZING photography.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 91% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Why This Trend Is Growing

- **Underwater Art:** There is a growing interest in producing art underwater, creating disruptive innovation opportunities for underwater photography, marine conservation and tourism industries.
- **Mystery and Danger:** There is a trend towards using mystery and danger in art and photography, which presents disruptive innovation opportunities for marketing, advertising, and media industries.
- **Unconventional Materials:** There is a growing interest in using unconventional materials such as fake blood and toys in art and photography, creating disruptive innovation opportunities for the toy industry, special effects industry, and the arts and crafts industry.

### Industries Being Reshaped

- **Underwater Photography:** The growing interest in producing underwater art presents disruptive innovation opportunities for underwater photography industry, with potential demand for new equipment and techniques.
- **Marine Conservation:** The underwater art-centric focus on oceans and marine life provides an opportunity to increase awareness about marine conservation and presents disruptive innovation opportunities in the marine conservation industry.
- **Marketing and Advertising:** Using mystery and danger in art and photography presents disruptive innovation opportunities in marketing, advertising, and media industries to create attention-grabbing campaigns that engage audiences.

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