# Undiluted Gin Spirits Drought Edition Gin by Pienaar and Son is Bottled at 80% ABV By Laura McQuarrie | Published 2018-02-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/drought-edition-gin References: [eatout.co.za](http://www.eatout.co.za/article/cape-town-drought-edition-gin/) & [pienaarandson.co.za](http://pienaarandson.co.za/) Cape Town-based distillery Pienaar and Son will be launching a new Drought Edition Gin for each of its [classic spirits](https://www.trendhunter.com/trends/ginuary), which drastically reduces the amount of water used in the making of each product. At present, the gin spirits come off the still at about 80% ABV and are diluted to 43% ABV. Since about 200 litres of water is required per batch to dilute the gin, the all-new Drought Edition Gin will simply be bottled at 80% ABV, helping to conserve a significant amount of water. As most consumers will be combining the [gin with tonic water](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic), the product offers a simple solution for everyone wishing to do their part to reduce water wastage. In a matter of months, Cape Town, South Africa is set to face "Day Zero," where it will run out of water, which inspired the concept. Image Credit: Pienaar and Son, Eat Out ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Water-conserving Spirits:** By reducing the amount of water used in the production process, distilleries can create new spirit offerings that appeal to environmentally conscious consumers. - **High ABV Spirits:** Bottling spirits at higher Alcohol by Volume (ABV) levels offers consumers a unique and potent drinking experience. - **Sustainable Solutions:** The Drought Edition Gin showcases the potential for innovative and sustainable solutions in response to regional water scarcity challenges. ### Industries Being Reshaped - **Craft Distillery:** Craft distilleries can explore water-saving techniques in their production processes to differentiate their spirits and attract eco-conscious customers. - **Alcohol Beverage:** The alcohol beverage industry can experiment with higher ABV products to target consumers looking for stronger and more intense drinking options. - **Eco-friendly Products:** The Drought Edition Gin represents an opportunity for the eco-friendly products sector to offer sustainable alternatives in response to environmental challenges. ## Related on Trend Hunter - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [High-Strength Gin Spirits](https://www.trendhunter.com/trends/distillers-strength.md) - [Ultra-Concentrated Gin Bottles](https://www.trendhunter.com/trends/low-alcohol-gin-spirit.md) - [Rose Vapor-Distilled Gin](https://www.trendhunter.com/trends/atian.md) - [Low-Proof Cocktail Gins](https://www.trendhunter.com/trends/second-sip.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [RTD Kenyan Gin Cocktails](https://www.trendhunter.com/trends/58-gin-tonic.md)