# Shoppable Streaming Platforms droppTV Lets Fans Watch Music Videos and Make Real-Time Purchases By Laura McQuarrie | Published 2020-08-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dropptv References: [prnewswire](https://www.prnewswire.com/news-releases/dropptv-the-worlds-first-shoppable-streaming-video-platform-launches-301105126.html) & [dropp](https://dropp.tv/en-us/) [droppTV](https://www.trendhunter.com/trends/bored-ape-yacht-club-art) is introducing itself as the world's very first [shoppable streaming video platform](https://www.trendhunter.com/trends/elf-cosmetics-twitch) and it is currently focused on sharing music videos that let fans buy what they see in real-time. On the platform, droppTV is currently sharing Kid Daytona's Stop Panickin' and with it, products from COOGI and minority-owned footwear brand Jaclar. droppTV sees itself at the intersection of culture, art, music and fashion, and it relies on [artificial intelligence, machine learning](https://www.trendhunter.com/trends/aipowered-shopping-platform) and a computer vision algorithm to recognizes products in video content and tag them in real-time. Looking to the future, droppTV sees opportunities to share content from global artists and showcase a diverse range of brands and products—many of which have the potential to be limited-edition and exclusive to the platform. Image Credit: droppTV ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Shoppable Streaming Video:** The trend of shoppable streaming video, as exemplified by droppTV, presents opportunities for AI and machine learning-driven product recognition and real-time purchases. - **Real-time Purchases:** Real-time purchase capabilities that allow viewers to buy products they see in video content could disrupt traditional e-commerce methods and create new opportunities for advertisers. - **Personalized Shopping:** The use of AI and machine learning to personalize shoppable video content to a viewer's interests and buying history could revolutionize the way consumers discover and purchase products. ### Sectors Adopting This - **Entertainment:** The entertainment industry could benefit from shoppable streaming video platforms by offering new revenue streams through product placements and partnerships with brands. - **Retail:** Adding shoppable video content to e-commerce sites could create immersive shopping experiences that boost engagement and sales while making the buying process more convenient for consumers. - **Marketing:** Shoppable streaming video provides an opportunity for marketers to target specific audiences with personalized product recommendations and create interactive, engaging campaigns across multiple channels. ## Related on Trend Hunter - [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Livestream Shopping](https://www.trendhunter.com/trends/brandcast.md) - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md)