# Luxury Soccer Team Incenses Droplet and Paris Saint-Germain Partnered for Home Fragrance By Michael Hemsworth | Published 2026-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/droplet-and-paris-saintgermain References: [vergemagazine](https://vergemagazine.co.uk/paris-saint-germain-teams-up-with-droplet-for-a-limited-edition-home-fragrance/) & [thedropletco](https://thedropletco.com)  Droplet and [Paris Saint-Germain](https://www.trendhunter.com/trends/psg-x-droplert) have announced a partnership for a limited-edition incense collection that will provide fans with a way to elevate the aromatic profile of the home in a decidedly sportsmanlike manner. The product collection consists of 48 hand-rolled incense cones in three exclusive fragrances including Oud Royale, Jardin Des Champions and [Rose Des Princes](https://www.trendhunter.com/trends/levis-tapped-charlotte-cardin-ros-and-doechii). The range also comes with a sea glass holder etched with the crest of Paris Saint-Germain to further drive home the sporting nature of the unexpected collaboration. The incense rolls are observed in red, white and blue hues as a further nod to the French football team. The limited-edition collection from Droplet and Paris Saint-Germain is priced at £25 with availability online as well as at [Selfridges](https://www.trendhunter.com/trends/mind-games-soulmate-collection) and Kith Paris. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 81% | Activity: 70% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Scented Fan Merchandise:** Team-affiliated home fragrances expand fandom into sensory lifestyle rituals, creating new premium categories beyond apparel and memorabilia. - **Luxury Sports Collaborations:** Unexpected pairings between athletic clubs and design-led consumer goods signal a shift toward elevated, culturally relevant fan products. - **Limited-edition Home Collectibles:** Scarcity-driven decor items with branded visual cues blend utility and collectibility, increasing appeal among fans and lifestyle consumers alike. ### Sectors Adopting This - **Sports Merchandising:** Professional teams are moving into refined lifestyle goods that translate club identity into everyday domestic experiences. - **Home Fragrance:** The category gains fresh cultural relevance when fragrance formats incorporate sports storytelling, collectible packaging and exclusive retail distribution. - **Luxury Retail:** Curated stockists such as department stores and fashion boutiques provide sports-branded goods with premium context and crossover consumer reach. ## Related on Trend Hunter - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [Premium Summer Fragrances](https://www.trendhunter.com/trends/eau-des-sens.md) - [Holiday-Ready Luxury Fragrance Lines](https://www.trendhunter.com/trends/maison-francis-kurkdjian.md) - [Ancient Japanese Practice-Inspired Collections](https://www.trendhunter.com/trends/le-labo1.md) - [Couture-Inspired Home Fragrances](https://www.trendhunter.com/trends/coutureinspired-home-fragrances.md) - [Game-Day Self-Care Collections](https://www.trendhunter.com/trends/dove-x-fifa.md) - [Artisanal Incense Collections](https://www.trendhunter.com/trends/incense-line.md) - [Elevated Home Scent Lines](https://www.trendhunter.com/trends/home-fragrance-1.md) - [Hotel-Inspired Home Scenting Products](https://www.trendhunter.com/trends/hotel-collection.md)