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# Ice Cream Advertising
DropDrop Ads Instead of Sticky Fingers

By Lena White | Published 2007-02-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dropdrop-ads-instead-of-sticky-fingers
References: [dropdrop.de](http://www.dropdrop.de/de/flash.html)

Smart idea for makeing [advertising with ice cream](https://www.trendhunter.com/trends/dairy-queen-canada).
DropDrop gives space for advertising and prevents you from getting sticky fingers.
Everytime you lik your ice cream you see and read the advertising on the DropDrop.

**Implications** - Consumers look for simplistic ideas that will solve their minor, everyday problems. When advertisers offer to create a [simple solution](https://www.trendhunter.com/trends/all-flavour-no-mess), consumers are more likely to develop an appreciation for them as a brand. This creates a positive and trustworthy relationship between the company and its target audience. Additionally, ideas such as the DropDrop advertisement have a [lasting impression](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign), and will have the user remembering what a unique and helpful innovation it was.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 64% | Activity: 11% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Simplistic Solutions:** Creating simple solutions to everyday problems can enhance brand appreciation and establish a positive relationship with the target audience.
- **Memorable Innovations:** Unique and helpful innovations like the DropDrop advertisement leave a lasting impression on users.
- **Utilizing Everyday Objects:** Using everyday objects, such as ice cream, as a platform for advertising creates engaging and interactive experiences for consumers.

### Where This Applies

- **Advertising:** The advertising industry can explore the use of simple and impactful solutions to enhance brand-consumer relationships.
- **Food and Beverage:** In the food and beverage industry, utilizing everyday objects like ice cream as advertisement platforms can create unique and memorable experiences for consumers.
- **Consumer Goods:** Consumer goods companies can benefit from creating innovative solutions that solve everyday problems and leave a lasting impression on their target audience.

## Related on Trend Hunter

- [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md)
- [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md)
- [Thoughtful Ice Cream Campaigns](https://www.trendhunter.com/trends/miniwinmonday.md)
- [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)
- [Ice Cream-Inspired Superbowl Campaigns](https://www.trendhunter.com/trends/nicefrank.md)
- [Ice Cream Insurance Plans](https://www.trendhunter.com/trends/melt-insurance.md)
- [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)
- [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md)
- [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)