# Gamer Year's-Worth Giveaways MiO Introduced the Drop Year Contest to Support High School Gamers By Elena Rahman | Published 2022-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drop-year References: [prnewswire](https://www.prnewswire.com/news-releases/calling-all-amateur-gamers-mio-is-giving-you-the-opportunity-to-go-pro-in-first-ever-drop-year-contest-301568412.html) & [makeitmio](https://www.makeitmio.com/)  The Drop Year contest by [MiO](https://www.trendhunter.com/trends/tap), the liquid water enhancer that makes hydrating fun, is geared towards supporting high school gamers when they graduate. The contest is taking place through [TikTok](https://www.trendhunter.com/trends/zoa-energy-1) and aims to cater to MiO consumers, many of whom have a deep interest in gaming and fall in the category of high school graduates who take a year off between graduation and pursuing a collegiate career. One lucky winner will be chosen to receive a [professional gamer-equivalent starting salary](https://www.trendhunter.com/trends/mac-cheese-x-nintendo). The contest offers $50k to fund the winner's gap year. In addition, the winner of the Drop Year will receive a best-in-class game room makeover, as well as access to a curated panel of pro-gaming mentors for advice and guidance. To remain hydrated all year, MiO is also giving out a year's supply of its products. Image Credit: MiO ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 25% | Activity: 76% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Gaming Scholarships:** Companies can offer scholarships to high school graduates interested in gaming, like MiO's Drop Year contest. - **E-sports Mentorship Programs:** Mentorship programs with pro-gaming mentors can be introduced for high school graduates who want to improve their gaming skills and pursue a career in e-sports. - **Contests Through Social Media Platforms:** More companies can utilize social media platforms like TikTok to engage with their consumers and gain more visibility for their brand, like MiO's Drop Year contest. ### Where This Applies - **Beverage Industry:** Beverage companies, like MiO, can integrate gaming-related initiatives into their marketing strategy to better engage with younger consumers. - **Gaming Industry:** The gaming industry can partner with companies to promote scholarships, mentorship programs, and contests aimed at high school graduates who are interested in pursuing a career in e-sports. - **Marketing Industry:** Marketing firms can assist companies in developing social media campaigns and contests, like MiO's Drop Year contest, to increase brand engagement and visibility through platforms like TikTok. ## Related on Trend Hunter - [Graduation-Themed Seltzer Giveaways](https://www.trendhunter.com/trends/nutrl.md) - [Gamer Energy Drink Promotions](https://www.trendhunter.com/trends/lucozade-energy-onpack-promotion.md) - [Football-Themed Giveaways](https://www.trendhunter.com/trends/mtn-dew-and-nba.md) - [Promotional Game-Themed Collabs](https://www.trendhunter.com/trends/xbox-game-pass-promotion.md) - [Brand-Boosting Social Media Contests](https://www.trendhunter.com/trends/iconic-agua.md) - [Gaming Taquito Collaborations](https://www.trendhunter.com/trends/feeding-gamers.md) - [Gamer Energy Promotions](https://www.trendhunter.com/trends/lucozade-1.md) - [Powdered Gaming Supplements](https://www.trendhunter.com/trends/rdcl.md) - [Youth Movement Competitions](https://www.trendhunter.com/trends/absurdly-good-games.md)