# Body Confidence Social Campaigns Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size By Alyson Wyers | Published 2015-04-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/drop-the-plus References: [refinery29](http://www.refinery29.com/2015/03/84566/drop-the-plus-instagram-movement) & [findingmymojo](http://findingmymojo.com/droptheplus/) A new social media campaign called Drop The Plus is encouraging people to stop using the term 'plus size' when referring to fashion models and the clothing they wear. Australian model Stefania Ferrario (the size 12-wearing face of Dita Von Teese's lingerie line) and former The Biggest Loser host Ajay Rochester are using the hashtag #droptheplus and the Drop The Plus [Instagram](https://www.trendhunter.com/trends/unseenbeauty-initiative) account to raise awareness of this "misleading label" and promote [body confidence in women](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) around the world. The term 'plus size' is one that isn't clearly defined, yet often thrown around in the fashion industry. Stefania explains "Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a '[plus size model](https://www.trendhunter.com/trends/curve-by-the-shirt-company).' I do NOT find this empowering." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Body Confidence Social Campaigns:** Social media campaigns promoting body confidence and body positivity are becoming increasingly popular in the fashion industry. - **Size-inclusive Fashion:** Size-inclusive fashion, including more diverse clothing options for women of all sizes, is becoming a growing trend in response to calls for greater diversity in the industry. - **Social Media Activism:** Social media activism is becoming a powerful tool for promoting social change and influencing industry standards. ### Sectors Adopting This - **Fashion:** The fashion industry can embrace size-inclusive fashion and promote greater body positivity and diversity in its marketing campaigns and clothing lines. - **Social Media:** Social media platforms have become a powerful tool for promoting social change, including body positivity and diversity in the fashion industry. - **Marketing:** Marketing agencies can help fashion brands promote more inclusive and diverse campaigns that resonate with a wider audience and encourage positive messaging around body image. ## Related on Trend Hunter - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Body Neutrality Movements](https://www.trendhunter.com/trends/health-at-every-size.md) - [Body Confidence Coaching Programs](https://www.trendhunter.com/trends/body-confident-sport.md) - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)