# In-App NFT Collectibles Drop Launched a Limited-Edition NFT Series in its Retail Rewards App By Elena Rahman | Published 2022-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drop-launched References: [joindrop](https://www.joindrop.com/)  Drop launched a limited-edition series of NFTs, available in its free-to-download app. The shopping rewards app is known for its retail partnerships with over 500 brands to give consumers exclusive rewards and perks. During this year's highly-anticipated summer, Drop's in-app collectible NFT series helps members unlock summer-themed perks. NFT holders will have access to exclusive items and rewards, including 10 percent back on travel and entertainment purchases, a $1,000 memory bank, access to giveaways, and VIP access to a #SummerOfDrop concierge service that will connect shoppers to additional experiences. The Toronto-based shopping rewards app aims to help Canadians return to a post-restriction summer with its limited-edition offerings. The NFTs are available through Drop's user-friendly app. Image Credit: Drop ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 56% | Activity: 94% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **In-app NFT Collectibles:** More companies will launch NFT-based reward programs and unique digital collectibles within their apps to attract and retain users. - **Exclusive NFT Access and Perks:** Access to exclusive perks and services, such as VIP concierge services and exclusive rewards, will be increasingly tied to NFT ownership within mobile apps. - **NFT Rewards for Loyalty Programs:** More loyalty and rewards programs will incorporate NFTs as a way to reward and incentivize customer behavior and drive engagement and retention. ### Industries Being Reshaped - **Retail:** Retailers can leverage in-app NFTs as a way to offer unique rewards, drive engagement, and differentiate themselves in a crowded market. - **Finance:** Financial institutions can use NFTs as rewards for banking and investment activities, driving engagement and loyalty among customers. - **Gaming:** Gaming companies can incorporate NFTs into campaigns and microtransactions as a way to add new revenue streams and reward loyal users. ## Related on Trend Hunter - [Progressive Traveler Programs](https://www.trendhunter.com/trends/ennismore-1.md) - [Blockchain Gaming Reward Systems](https://www.trendhunter.com/trends/game7-lootdrop.md) - [Collaborative Drink-to-Earn Promotions](https://www.trendhunter.com/trends/ship-rekt.md) - [NFT Community Rewards Platforms](https://www.trendhunter.com/trends/px-drops.md) - [Limited-Run QSR Releases](https://www.trendhunter.com/trends/wingstop-drop.md) - [Viral Social Shopping Apps](https://www.trendhunter.com/trends/claim-app.md) - [Digital NFT Slurpee Collectibles](https://www.trendhunter.com/trends/7-eleven.md) - [Discount Retailer Rewards Apps](https://www.trendhunter.com/trends/poundland-1.md) - [Multi-Dimensional NFT Hosts](https://www.trendhunter.com/trends/bored-ape-yacht-club-art.md)