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# Skateboarding-Inspired Sandwich Ads
Subway and Tony Hawk Launch the new Drop In To Win Contest

By Grace Mahas | Published 2021-06-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/drop-in-to-win
References: [instagram](https://www.instagram.com/celebsonsandwiches/?hl=en) & [subway](http://subway.com/en-CA)

[Subway®](https://www.trendhunter.com/trends/subway-the-smokehouse-edition) restaurants recently partnered with [Tony Hawk](https://www.trendhunter.com/trends/taco-bell-and-tony-hawk) to launch the new 'Drop In To Win' contest. The famous skateboarder is featured in the brand's newest campaign, showcasing an epic trick on social media while ordering his #MySubwaySub meal. The athlete is encouraging fans to do the same.

From Thursday, June 10th to Tuesday, June 22, fans can enter on social media to win custom, one-of-a-kind merch, and Subway gift cards. Additionally, one lucky winner will get a custom skateboard featuring their #MySubwaySub sandwich along with a one-on-one chat with Hawk himself.

“It doesn’t matter if you even skate, I just want to see you drop in on social and share your go-to #MySubwaySub,” said Hawk. “I’m excited to see what everyone comes up with and to share this one-of-a-kind custom gear with the winners.”

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 25% | Activity: 42% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### Why This Trend Is Growing

- **Skateboarding-inspired Advertising:** There is an opportunity to create ad campaigns featuring athletes in unconventional sports to appeal to younger audiences.
- **Social Media Contests:** Businesses can engage customers in social media campaigns to increase brand recognition and loyalty.
- **Custom Merchandise:** Companies can offer unique and personalized prizes to engage customers in marketing campaigns.

### Industries Being Reshaped

- **Fast Food:** Fast food chains can collaborate with athletes to create unique marketing campaigns that appeal to younger generations.
- **Action Sports:** Companies in the action sports industry can partner with food and beverage chains to promote their products through custom merchandise giveaways.
- **Social Media Platforms:** Social media platforms can partner with businesses to offer promotions and contests, engaging users and increasing platform usage.

## Related on Trend Hunter

- [Skateboarder-Approved Tex-Mex Meals](https://www.trendhunter.com/trends/taco-bell-and-tony-hawk.md)
- [Interactive Menu Games](https://www.trendhunter.com/trends/supersized-sweeps.md)
- [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md)
- [Basketball Player-Inspired Sandwiches](https://www.trendhunter.com/trends/frontcourt-feast-by-charles-barkley.md)
- [QSR Blimp Restaurant Experiences](https://www.trendhunter.com/trends/subway-in-the-sky-promotion.md)
- [Sports Star Sub Sandwiches](https://www.trendhunter.com/trends/subway-the-vault-menu.md)
- [Name Change QSR Promotions](https://www.trendhunter.com/trends/subway-name-change.md)
- [Complimentary Sandwich Campaigns](https://www.trendhunter.com/trends/subway-national-sandwich-day.md)
- [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md)