# Super Skinny Ad Bans Drop Dead Ads Banned by ASA for Featuring Too-Thin Model By Katherinev123 | Published 2011-11-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/drop-dead-ads References: [thegloss](http://thegloss.com/fashion/skinny-model-banned-ad-drop-dead-758) & [huffingtonpost](http://www.huffingtonpost.com/2011/11/10/drop-dead-ads-banned-asa_n_1085903.html) Do you think the model in these [Drop Dead](https://www.trendhunter.com/trends/drop-codes) ads is too skinny? UK Watchdog group the Advertising Standards Authority (ASA) thinks so. On the heels of banning Marc Jacobs' 'Oh, Lola!' fragrance ad with Dakota Fanning (the group didn't like the provocative placement of the perfume bottle between her legs), it has also banned these ads by the British clothing brand Drop Dead. In the Drop Dead ads, the very-skinny model's ribs are very visible, not to mention her hip, collar and thigh bones as well. The ASA concluded the Drop Dead ads are "socially irresponsible," saying that the extreme thinness of the model would negatively impress upon the young audience most likely to wear Drop Dead's fashions. It just goes to show that with society's new appreciation for more natural-looking models and campaigns for "real beauty," such as those championed by the soap brand [Dove](https://www.trendhunter.com/trends/doves-super-bowl-ad), ads like this just won't fly. What do you think? ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Body Positive Advertising:** Opportunity for brands to promote healthy body image and diversity in their advertisements. - **Socially Responsible Marketing:** Brands can focus on promoting social responsibility and avoiding harmful or negative messaging in their campaigns. - **Regulation of Advertising Standards:** Increased scrutiny and regulation of advertising content to protect consumers, particularly young audiences. ### Sectors Adopting This - **Fashion:** Fashion brands have an opportunity to showcase diverse body types and promote inclusivity in their marketing. - **Beauty:** Beauty brands can emphasize natural beauty, diverse representations, and the use of more inclusive models in their advertisements. - **Advertising and Marketing:** The industry needs to adapt to changing societal expectations by promoting ethical and responsible advertising practices. ## Related on Trend Hunter - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md)