# Unwelcome Worm Campaigns The Drontal Profender Advocate Ads Recommends Regular Treatments By Meghan Young | Published 2011-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drontal-profender-advocate References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/08/drontal-profender-advocate-worms/) & [ghgroup](http://www.ghgroup.com) It is unpleasant for both you and your [pet](https://www.trendhunter.com/trends/cesar-love-like-crazy) to have to deal with worms, that is why the Drontal Profender Advocate ad campaign is recommending regular treatments in order to avoid these unwelcome guests. Illustrated in a very cute way, this series of [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) will surely appeal to all age groups. Conceived and executed by Australia-based ad agency Gey Healthcare Group, the Drontal Profender Advocate ad campaign features a [disturbing pile of worms](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign) that have been a life of their own. They look like their belong in some kind of 'Beetlejuice' movie or something very similar. Photographed by Hugh Peachey and retouched by Toby and Pete, the Drontal Profender Advocate ad campaign will surely make you think twice about skipping out on a check-up or treatment. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Regular Treatments:** Opportunity for innovative and convenient methods to encourage regular pet treatments. - **Illustrated Ad Campaigns:** Potential for visually engaging and impactful ad campaigns across different industries. - **Disruptive Pet Healthcare:** Emerging market for disruptive technologies and solutions in the pet healthcare industry. ### Industries Being Reshaped - **Pharmaceuticals:** Innovation opportunities in developing worm treatment medications for pets. - **Advertising:** Opportunity for creative agencies to create engaging illustrated ad campaigns for various products and services. - **Technology:** Using technology advancements to create convenient and effective solutions for pet healthcare. ## Related on Trend Hunter - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)