# Affordable Prosumer Drones The Drone Maker Parrot is Now Looking to Offer a Mid-Priced Drone By Mishal Omar | Published 2017-05-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/drone-maker-parrot References: [recode.net](https://www.recode.net/2017/5/8/15578124/french-drone-parrot-prosumer) The French drone maker Parrot will soon be offering a drone that functions as a mid-priced option when compared to its [commercial drones](https://www.trendhunter.com/trends/dji-zenmuse-l3), (which can cost more than $11,000), and its relatively inexpensive consumer drones. The company recently laid off 300 employees after failing to meet estimated sales targets, and as a result is now seeking to find a middle ground between the high-end and low-end drones it was once offering. Its new drones will cost between $1,000-$5,000, and are targeted towards 'prosumers' – individuals and groups that are seeking assistance for small yet significant commercial purposes – especially pertaining to [construction and agriculture](https://www.trendhunter.com/trends/agricultural-drone-technology). By trying to target a demographic that sits in the "middle ground," the drone maker Parrot is hoping to see its market success increase. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 62% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Mid-priced Drones:** Parrot is tapping into the market for mid-priced drones, catering to prosumers looking for affordable yet capable options. - **Prosumer Market:** Parrot is targeting the prosumer market by offering drones that are suitable for small commercial applications in industries like construction and agriculture. - **Market Success Strategy:** Parrot's strategy to find a middle ground between high-end and low-end drones aims to boost market success and improve sales performance. ### Where This Applies - **Drone Manufacturing:** The drone manufacturing industry should explore the production of mid-priced drones to capture the growing demand from prosumers. - **Construction:** The construction industry can leverage mid-priced drones offered by Parrot to enhance project monitoring and surveying capabilities. - **Agriculture:** Parrot's affordable prosumer drones present innovation opportunities for the agriculture industry to adopt aerial imaging and precision agriculture techniques. ## Related on Trend Hunter - [Affordable High-Quality Camera Drones](https://www.trendhunter.com/trends/mavic-3-classic.md) - [Modular Self-Flying Drones](https://www.trendhunter.com/trends/hoverair-x1-pro.md) - [Pocket-Sized Pro Photography Drones](https://www.trendhunter.com/trends/dji-mini-5-pro.md) - [Enterprise-Ready Drone Models](https://www.trendhunter.com/trends/dji-matrice-400.md) - [Minuscule Flagship Photography Drones](https://www.trendhunter.com/trends/dji-mini-4-pro.md) - [Foldable All-Weather Drones](https://www.trendhunter.com/trends/matrice-30.md) - [Entry-Level Photography Drones](https://www.trendhunter.com/trends/dji-mini-2-se.md) - [Refurbished Aerial Drones](https://www.trendhunter.com/trends/dji.md) - [Autonomous Commercial-Ready Drones](https://www.trendhunter.com/trends/fixar-007.md)