# Drone Football Campaigns This Pepsi Max Campaign Transformed a Game of Street Football By Rahul Kalvapalle | Published 2015-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drone-football References: [dailystar](http://www.dailystar.co.uk/news/latest-news/439381/Pepsi-Max-Future-of-football-new-drone-game-advert) & [youtube](https://www.youtube.com/watch?v=lX_DLdpygzw) 'Drone Football' is a live-action video game thrust by [Pepsi Max](https://www.trendhunter.com/trends/better-with-pepsi-max) upon a group of unsuspecting street football players in [Barcelona](https://www.trendhunter.com/trends/mercado-little-spain). The experiential campaign is part of Pepsi Max's '[Genius](https://www.trendhunter.com/trends/pure-genius-protein-pink-lemonade)' campaign, which aims to transform mundane everyday activities into magnificent, adrenaline-fueled adventure. For this particular chapter of the Genius campaign, the football players saw their game of kickabout interrupted by a drone descending from the sky and dropping a ball into their midst. 30,000 reactive LED lights were then used to draw field lines, goalposts, a humongous scoreboards and applauding fans, all projected onto surrounding buildings. Put together by the BBDO ad agency, the experience was produced in real-time, with both players and bystanders taken by genuine surprise. The Drone Football campaign certainly fulfilled the Genius campaign's mandate, giving this street football players an experience they're unlikely to forget. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 33% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Marketing:** Using interactive technology like drones to create immersive experiences for consumers. - **Augmented Reality:** Integrating virtual elements into real-world environments to enhance the gaming experience. - **Interactive Advertising:** Engaging consumers through innovative and unexpected ways, such as using drones in advertising campaigns. ### Sectors Adopting This - **Marketing and Advertising:** Opportunities for agencies and brands to leverage interactive technologies like drones in experiential campaigns. - **Sports and Entertainment:** Integration of technology into traditional sports activities to create unique and memorable experiences. - **Technology and Innovation:** Advancements in drone technology and its application in various industries, including advertising and entertainment. ## Related on Trend Hunter - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [AI-Generated Sports Campaigns](https://www.trendhunter.com/trends/aigenerated-campaign.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md)