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# Industrial Candles
Black Rainbow Shop x Drom Fragrances Senteur Candle Smells of Varnish & Debris

By Marissa Brassfield | Published 2011-06-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/drom-fragrances-senteur-candle
References: [tinyurl](http://tinyurl.com/3bgvwyw) & [blackrainbow-shop](http://www.blackrainbow-shop.com/)

The [Black Rainbow Shop](https://www.trendhunter.com/trends/step-aboard) x Drom Fragrances Senteur Candle is an unusual collaboration between Black Rainbow Shop Paris and the Drom creative workshop. The candle is meant to capture the essence of an [industrial retail store](https://www.trendhunter.com/trends/byredo-coin-laundry) -- dust, debris, plaster, fresh wood, varnish and all -- and does so using fragrant notes like smoke, musk, leather, cedar, fruit and tonka beans, according to [HypeBeast's](https://www.trendhunter.com/trends/toto) coverage of the candle.

Judging the Senteur Candle by its inspiration and fragrance notes, this scented illuminator sounds like a home accent that just exudes raw masculinity. In a market oversaturated with flowery, feminine and downright heady fragrances, this collaborative candle between the Black Rainbow Shop and Drom Fragrances is a welcome addition for tomboys, hippies and men alike.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 17% | Activity: 8% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Key Themes Behind This Trend

- **Industrial Scented Candles:** Creating candles inspired by unconventional scents like varnish and debris opens up new possibilities for unique home accents.
- **Gender-inclusive Fragrances:** Offering scented candles that appeal to tomboys, hippies, and men taps into a market segment that is often overlooked.
- **Collaborative Product Development:** Partnering with different brands and creative workshops can result in innovative and unexpected scent combinations for candles.

### Where This Applies

- **Home Accents:** The unconventional scents used in these candles provide a disruptive innovation opportunity for the home accents industry, offering customers unique and unexpected sensory experiences.
- **Fragrance:** The collaboration between Black Rainbow Shop and Drom Fragrances showcases the potential for disruptive innovation in the fragrance industry by exploring unconventional scent profiles.
- **Retail:** The Black Rainbow Shop x Drom Fragrances Senteur Candle exemplifies the potential of disruptive innovation in the retail industry by creating products that cater to niche markets and challenge traditional fragrance offerings.

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