# AR Alcohol Apps The DRNK AR App Uses Augmented Reality & AI to Offer Enhance Product Experiences By Laura McQuarrie | Published 2019-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drnk-ar References: [prnewswire](https://www.prnewswire.com/news-releases/all-in-one-augmented-reality-platform-for-wines-beers-and-spirits-brands-to-get-closer-to-their-consumers-300973403.html) & [letsdrnk](http://www.letsdrnk.com) The DRNK AR app developed by Singapore-based start-up Omniaz was designed to enhance the beverage-buying experience with augmented reality and artificial intelligence. While there's a limited amount of information that can be squeezed onto a product label, DRNK AR gives alcoholic beverage brands the power to share much more than the components that are required. By [scanning a label on a bottle](https://www.trendhunter.com/trends/packaging-initiative-in-singapore) of wine, beer or liquor with the DRNK AR app, consumers are presented with interactive experiences that have the potential to give them more confidence when making a purchase. The augmented reality experience has the potential to share a product's origin, aromas, [tasting notes, food pairings](https://www.trendhunter.com/trends/diageo-flavorprintconnect) and more. Already, DRNK is collaborating with brands like Fat Bastard and PengWine to create next-gen AR experiences. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 56% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality in Retail:** Using AR technology to enhance the shopping experience by providing interactive product information. - **AI-powered Product Experiences:** Leveraging artificial intelligence to offer personalized and immersive interactions with products. - **Expanded Product Information:** Providing consumers with detailed information beyond what can be displayed on product labels through technology. ### Sectors Adopting This - **Beverage Industry:** Integrating AR and AI technologies to offer enhanced product experiences and drive consumer confidence in purchasing alcoholic beverages. - **Retail Industry:** Adopting AR and AI solutions to create interactive and informative shopping experiences for customers. - **Technology Industry:** Developing innovative AR and AI applications that enable brands to deliver rich product information and engage consumers in new ways. ## Related on Trend Hunter - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [AR Alcohol Labels](https://www.trendhunter.com/trends/swigr1.md) - [AI-Powered Beverage-Rating Apps](https://www.trendhunter.com/trends/bottle-raiders.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Transparency-Focused Digital Alcohol Labels](https://www.trendhunter.com/trends/pernod-ricard-1.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Interactive AI Sommeliers](https://www.trendhunter.com/trends/ai-sommelier.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md)