# Kidney Popsicles DRL Diabetes Ads Turn Organs into Treats By Alison Heller | Published 2010-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drl-diabetes-ads References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/03/drl-heart-eye-kidney/) If you’ve ever wondered what your vital organs look like to diabetes, the answer is “delicious!” This series of DRL diabetes ads compares the heart, eyes and kidneys to [frozen treats](https://www.trendhunter.com/trends/frollies), reminding people with diabetes that too much sugar can cause heart and kidney failure and blindness. The DRL diabetes ads above also ensure that I will never be able to look at another [ice cream cone](https://www.trendhunter.com/trends/dairy-queen-canada) without imagining my heart beating on top. What’s next? A liver in a shot glass? ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 31% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Hyperawareness Advertising:** Opportunity for companies to create impactful ads that raise awareness about health risks in a visually engaging and memorable way. - **Health Education Campaigns:** Potential for organizations to develop educational initiatives that inform people about the connection between diet, diabetes, and organ health. - **Creative Messaging Strategies:** Opening for marketers to employ creative messaging techniques that effectively communicate health risks and generate emotional impact. ### Where This Applies - **Healthcare:** Disruptive innovation opportunities in creating innovative tools and interventions to prevent diabetes-related organ damage. - **Advertising and Marketing:** Opportunity for agencies to develop compelling campaigns that utilize visually striking imagery and creative messaging to promote health awareness. - **Food and Beverage:** Potential for companies to launch healthier food and beverage products specifically targeted towards individuals with diabetes or aiming to prevent the disease. ## Related on Trend Hunter - [Diabetes-Related Eye Disease Campaigns](https://www.trendhunter.com/trends/prevent-blindness.md) - [Melanoma Signs-Inspired Snacks](https://www.trendhunter.com/trends/diagnosticookies1.md) - [Dessert-Like Frozen Supplements](https://www.trendhunter.com/trends/nutri-ice.md) - [Diabetes Awareness-Focused Campaigns](https://www.trendhunter.com/trends/american-diabetes-association.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Low Mineral CKD Beverages](https://www.trendhunter.com/trends/arla-foods-ingredients.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Organic Gelato Pops](https://www.trendhunter.com/trends/gelato-pops.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md)