# High-Fashion-Infused Casual Sneakers Rick Owens and Converse Drop DRKSTAR Chuck 70 In New Colors By Niko Pajkovic | Published 2022-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/drkstar-chuck-70 References: [modern-notoriety](https://www.modern-notoriety.com/converse-drkshdw-rick-owens-drkstar-chuck-70-a00130c-a00134c-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=converse-drkshdw-rick-owens-drkstar-chuck-70-a00130c-a00134c-release-date) & [converse](https://www.converse.com/shop/limited-edition) DRKSHDW, a boutique fashion label owned by the iconic designer Rick Owens, has teamed up with footwear giant [Converse](https://www.trendhunter.com/trends/feng-chen-wang-and-converse) to release more variations of their previously released [DRKSTAR Chuck 70](https://www.trendhunter.com/trends/dbl-drkstar-chuck-70). The new launch will include a DRKSTAR Chuck 70 Hi in Black and a [DRKSTAR Chuck 70 Low in White](https://www.trendhunter.com/trends/chuck-70-low-and-hi). Borrowing elements from the design of SS14 Ramones, the DRKSTAR Chuck 70 comes equipped with extra-elongated tongues and inflated toe caps and bumpers. In addition, both pairs are made from a heavy-weight 18oz cotton twill construction, making these sneakers far more robust and textured than traditional Converse models. For those interested, the Converse x DRKSHDW DRKSTAR collection will make its global retail debut on February 22, where it will be available on both Converse and Rick Owen's websites. Image Credit: Converse ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 83% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **High-fashion-infused Sneakers:** Combining high-fashion design elements with casual sneakers creates opportunities for disruptive innovation in the footwear industry. - **Collaborative Footwear Design:** More collaborations between designer fashion labels and established footwear brands could lead to new, unique products that capture the attention of consumers. - **Streetwear-inspired Fashion Trends:** Designers are increasingly drawing inspiration from streetwear and urban styles, presenting opportunities for disruptive innovation in the fashion industry. ### Sectors Adopting This - **Fashion:** The fashion industry can take advantage of the trend of high-fashion-infused casual sneakers by experimenting with new collaborations and design techniques. - **Footwear:** The footwear industry can leverage collaborative partnerships between high-end fashion labels and well-established brands to create unique products and increase consumer demand. - **Retail:** The retail industry can capitalize on the streetwear-inspired trend by curating collections and marketing campaigns that cater to consumers interested in this style. ## Related on Trend Hunter - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Minimal Collaborative Canvas Sneakers](https://www.trendhunter.com/trends/chuck-70-sneaker-4.md) - [Dazzling Crystal-Covered Sneakers](https://www.trendhunter.com/trends/converse-x-swarovski-chuck-70-de-luxe-squared.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Deconstructed Canvas Shoes](https://www.trendhunter.com/trends/adererror.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md) - [Crystal-Encrusted Collaborative Shoes](https://www.trendhunter.com/trends/chuck-70-low-and-hi.md)