# VR Supercar Systems This Mercedes Driving Simulation Puts Users Behind the Wheel of a Race Car By Michael Hemsworth | Published 2017-02-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/driving-simulation References: [yankodesign](http://www.yankodesign.com/2017/02/21/the-next-best-thing-to-a-real-benz/) Many people will never experience what it's like to drive a car on a raceway, so this [Mercedes](https://www.trendhunter.com/trends/mercedes-benz-1) driving simulation is intended to utilize [virtual reality](https://www.trendhunter.com/trends/explorer) in order to offer an alternative. Designed by Yomoto Mirou, the VR simulation is Mercedes-branded and intended to perfectly mimic the experience of driving a vehicle on the road. This makes it possible for active or passive fans of race car driving to partake in a couple laps around the track without ever leaving the room. The Mercedes driving simulation is designed with the modern aesthetics of the brand's [race cars](https://www.trendhunter.com/trends/nextgeneration-race-car-concept) in mind. This helps to ensure that users feel fully immersed in the experience when partaking in a ride to complete the feeling of being in a real car cabin. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Driving Simulations:** Disruptive innovation opportunity: Develop more immersive and realistic driving simulation experiences using virtual reality technology. - **Brand-branded VR Experiences:** Disruptive innovation opportunity: Collaborate with brands to create virtual reality experiences that align with their products and enhance brand engagement. - **In-room Racing Experiences:** Disruptive innovation opportunity: Create in-room racing experiences that allow people to experience the thrill of race car driving without leaving their homes. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Integrate virtual reality technology into car showrooms to provide customers with immersive test drive experiences. - **Entertainment:** Disruptive innovation opportunity: Develop virtual reality arcade experiences that offer realistic racing simulations for gaming enthusiasts. - **Marketing and Advertising:** Disruptive innovation opportunity: Utilize virtual reality technology to create branded experiential marketing campaigns that allow consumers to virtually interact with products. ## Related on Trend Hunter - [Contemporary Racing Simulators](https://www.trendhunter.com/trends/drivepod.md) - [Luxury Vehicle Test Drives](https://www.trendhunter.com/trends/mercedesbenz-world.md) - [VR-Powered In-Car Entertainment](https://www.trendhunter.com/trends/holoride.md) - [Immersive Driving Simulations](https://www.trendhunter.com/trends/driving-simulations.md) - [In-Car VR Experiences](https://www.trendhunter.com/trends/cosmic-chase.md) - [Sculpted Connected Racer Simulators](https://www.trendhunter.com/trends/prodrive-x-callum-racing-simulator.md) - [Precision Pro-Grade Game Controllers](https://www.trendhunter.com/trends/sim-racing-steering-wheel.md) - [VR Track Racing Games](https://www.trendhunter.com/trends/micro-machines-mini-challenge-mayhem.md) - [Futuristic Virtual Showcars](https://www.trendhunter.com/trends/mercedes-benz-1.md)