# Motivating Through Curiosity Sharon MacLeod Talks About Driving Innovation at a WXN Event By Alyson Wyers | Published 2015-01-10 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/driving-innovation References: [youtu.be](http://youtu.be/F09MxDLchrw)  When it comes to driving innovation, Sharon MacLeod is an expert. The [Unilever](https://www.trendhunter.com/trends/the-think-party) VP of Personal Care in North America was named as one of [Canada's Most Powerful Women](https://www.trendhunter.com/trends/womencentric-celebrations) by WXN (Women's Executive Network). When it comes to motivating a team, curiosity (especially about people) is a killer strategy. Naming New York City, Los Angeles and Shanghai as cities ahead of the curve, MacLeod says the key to being better than competitors in finding insights through curiosity and investing. As the pace of change in our world is faster than ever, and will only get faster, companies have to move quickly. Driving innovation is not just about valuing and prioritizing it, but celebrating people who live the innovative culture in their day to day work. Young talent in particular are fostering innovation and bringing a fresh perspective to the workforce. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [THTV](https://www.trendhunter.com/thtv) ## Key Themes ### Key Themes Behind This Trend - **Curiosity-driven Insights:** The key to being better than competitors in finding insights through curiosity and investing. - **Quick-paced Innovation:** As the pace of change in our world is faster than ever, companies have to move quickly. - **Young Talent Innovation:** Young talent in particular are fostering innovation and bringing a fresh perspective to the workforce. ### Where This Applies - **Personal Care:** Personal care companies can drive innovation by encouraging curiosity-driven insights to gain a competitive edge. - **Technology:** In the rapidly changing technology industry, quick-paced innovation is vital in staying ahead of the curve. - **HR and Talent Management:** HR and talent management professionals should leverage the innovative thinking and fresh perspective of young talent to drive disruptive innovation in the workplace. ## Related on Trend Hunter - [Empowering Motorsport Panels](https://www.trendhunter.com/trends/mavericks-of-motorsport.md) - [Inspirational Learning Management Tools](https://www.trendhunter.com/trends/get-inspired.md) - [Company Culture-Enhancing Communication Tools](https://www.trendhunter.com/trends/company-cultures.md) - [Interest-Based Action Plans](https://www.trendhunter.com/trends/curiosity-quench.md) - [Motivation Scientist-Backed Product Ecosystems](https://www.trendhunter.com/trends/motivation-scientist.md) - [Women-Centric Vehicle Designs](https://www.trendhunter.com/trends/buick-envision-1.md) - [Digital Sharing Platforms](https://www.trendhunter.com/trends/venture-vault.md) - [Artful Design Curation Capsules](https://www.trendhunter.com/trends/collection-no-1.md) - [Supply Chain Inclusivity Campaigns](https://www.trendhunter.com/trends/she-is-pepsico.md)