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# Eco Endurance Rallies
WillieRun '08: From NY to CA Without Filling Up

By Marissa Brassfield | Published 2008-08-21 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/driving-from-manhattan-to-la-non-stop-willie-nelson-and-jetta-power-willier
References: [ecogeek.org](http://www.ecogeek.org/content/view/2027/70/)

On September 22, two men will make history if they succeed in their attempt to drive their biodiesel [Volkswagen](https://www.trendhunter.com/trends/official-automotive-partner) Jetta from Midtown Manhattan to Los Angeles without stopping for fuel.

Willie Nelson is behind this publicity stunt, dubbed the **WillieRun '08**, as his **Bio Willie** brand of biodiesel will power the mighty [VW](https://www.trendhunter.com/trends/porsche-x-vw-renndienst-idbuzz-bus). Nelson hopes WillieRun '08 will draw attention to the other fuel-efficient automobile options besides [hybrid cars](https://www.trendhunter.com/trends/offroad-vehicles1).

To prepare for the run, the Jetta has been equipped with a primary tank and a second high-capacity tank to make the trip across the country.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 52% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Biodiesel-powered Vehicles:** There is an opportunity for the automotive industry to explore and invest in vehicles powered by biodiesel, offering consumers more eco-friendly options beyond hybrids.
- **Endurance Rallies:** Creating more eco-focused endurance rallies will generate interest in fuel-efficient vehicles, pushing the automotive industry towards increased innovation and sustainability.
- **Alternative Fuel Marketing Stunts:** Companies can draw attention to their alternative fuel options through marketing stunts like WillieRun '08, providing potential customers with awareness and education about non-traditional fuel options.

### Industries Being Reshaped

- **Automotive:** The automotive industry can explore the potential of biodiesel-powered vehicles and push towards greater sustainability and innovation.
- **Event Planning:** More eco-focused endurance rally events can be created to generate interest in fuel-efficient vehicles, providing opportunities for the events planning industry to capitalize on environmentally conscious events.
- **Fuel Production:** Alternative fuel companies can utilize marketing stunts like WillieRun '08 to raise awareness and educate customers on their products, generating further demand and innovation in the fuel production industry.

## Related on Trend Hunter

- [Sustainable Truck Modifications](https://www.trendhunter.com/trends/clearflame.md)
- [Omni-Fuel Vehicle Concepts](https://www.trendhunter.com/trends/andrietta-concept-car.md)
- [Eco-Friendly All-Terrain SUVs](https://www.trendhunter.com/trends/toyota-bz-woodland.md)
- [Off-Road Plug-In Hybrid SUVs](https://www.trendhunter.com/trends/2023-jeep-wrangler-willys-4xe.md)
- [Yellow Camouflage Electric Cars](https://www.trendhunter.com/trends/2025-Mini-Countryman-SUV.md)
- [Efficient Long-Range E-Bikes](https://www.trendhunter.com/trends/fuell.md)
- [Solar-Powered Sedan Concepts](https://www.trendhunter.com/trends/vision-eqxx.md)
- [Rugged Limited-Edition Pickup Trucks](https://www.trendhunter.com/trends/ecodiesel-gladiator.md)
- [Off-Road Vehicle Debuts](https://www.trendhunter.com/trends/jetours-g700-suv.md)