# Voice-Powered Driver Assistants The Sygic 'Driving Assistant' will be on the Ford SYNC 3 System By Michael Hemsworth | Published 2018-02-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/driving-assistant References: [techcrunch](https://techcrunch.com/2018/02/26/ford-cars-are-getting-a-new-voice-controlled-co-driver-thanks-to-sygic/) The personal automobile is being outfitted with more technology features than ever, which is seeing new functionalities like the Sygic 'Driving Assistant' come about to offer a new way to enhance the driving experience. Working on the [Ford](https://www.trendhunter.com/trends/2025-ford-explorer) SYNC 3 infotainment system, the functionality would allow drivers to [find nearby points of interest](https://www.trendhunter.com/trends/navigation-solution), hotels, restaurants and much more by simply asking the assistant. This would enable drivers to find what they're looking for without having to take their eyes off the road to manually interact with the infotainment display. The Sygic 'Driving Assistant' speaks to the growing popularity of [voice assistant technology](https://www.trendhunter.com/trends/hey-copilot) as consumers become more comfortable with mainstream options like Alexa, Siri and Google Assistant. The new feature is set to start rolling out onto systems in the near future. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Voice Assistant Technology:** Disruptive innovation opportunity: Develop voice assistant technology that can be integrated into different consumer devices and industries, such as smart home systems, healthcare, and hospitality. - **Enhanced Driving Experience:** Disruptive innovation opportunity: Create innovative solutions that improve the driving experience by incorporating voice-powered driver assistants into automotive systems, such as navigation, safety features, and entertainment. - **Mainstream Voice Assistant Adoption:** Disruptive innovation opportunity: Capitalize on the growing popularity of voice assistant technology by developing voice-powered applications that seamlessly integrate with popular voice assistant platforms like Alexa, Siri, and Google Assistant. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Integrate voice-powered driver assistant technology into vehicles to enhance the driving experience, improve safety, and provide convenient navigation and entertainment options. - **Consumer Electronics:** Disruptive innovation opportunity: Develop voice assistant devices and systems that offer seamless integration with various consumer electronics, such as smartphones, smart speakers, and wearables. - **Information Technology:** Disruptive innovation opportunity: Create voice-powered software and applications that leverage artificial intelligence and natural language processing to provide user-friendly and efficient voice assistant functionalities across different IT sectors, including customer service, virtual assistants, and data analysis. ## Related on Trend Hunter - [Smart Drive Systems](https://www.trendhunter.com/trends/skipgen.md) - [AI-Enabled Car Assistants](https://www.trendhunter.com/trends/soundhound-ai.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [Human-Like Automotive Assistants](https://www.trendhunter.com/trends/mbux-virtual-assistant.md) - [Android-Powered Infotainment Systems](https://www.trendhunter.com/trends/2025-ford-explorer.md) - [Virtual In-Car Tour Guides](https://www.trendhunter.com/trends/tourguide.md) - [Natural Language Automotive Assistants](https://www.trendhunter.com/trends/bmw-and-amazon.md) - [Voice Assistant Infotainment Systems](https://www.trendhunter.com/trends/porsche-communication-management.md) - [Voice Assistant Infotainment Updates](https://www.trendhunter.com/trends/jaguar-and-land-rover-vehicles.md)