# Cosplay Drive-Thru Pranks Tribal DDB Surprised McDonald’s Customers with This Hilarious Prank By Megan Facciuolo | Published 2014-04-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/drivethru-pranks References: [designtaxi](http://designtaxi.com/news/364876/McDonald-s-Replaces-Drive-Thru-Staff-With-A-Wrestler-Other-Quirky-Characters/) & [tribalddb.nl](http://www.tribalddb.nl/) [Drive-Thru pranks](https://www.trendhunter.com/trends/drivethru-cams) are usually done by the customers to the window-bound employees, not the other way around. However, the agency Tribal DDB came up with a hilarious way to surprise Austrian [McDonald’s](https://www.trendhunter.com/trends/wcdonalds-1) customers as they drove up to the drive-thru window. The team replaced the staff with quirky characters like a wrestler, a spaceman and an opera singer. The wrestler would challenge his customers to an arm-wrestling match, the opera singer would belt out her customer’s orders and the spaceman was fully suited and situated in a “space-ship.” Most customers found the stunts amusing while others were not so thrilled about what they encountered. The unamused did have good reasoning for their moods: some characters weren’t so appealing as they completely ignored the customers to make out with each other or emulated the girl from ‘The Ring.’ ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 8% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Drive-thru Entertainment:** Opportunity for companies to offer unique and entertaining experiences for their drive-thru customers. - **Quirky Character Marketing:** The use of quirky characters can help create a memorable marketing campaign that stands out from competitors. - **Prank Marketing:** Businesses can use prank marketing to surprise and engage customers, potentially creating viral social media content. ### Industries Being Reshaped - **Fast Food:** Fast food chains can offer more than just food by providing entertaining experiences at their drive-thru locations. - **Marketing & Advertising:** Developing creative and entertaining campaigns that utilize pranks, quirky characters, or unique concepts can help companies stand out. - **Entertainment:** Entertainment companies could partner with fast food chains to create unique and memorable experiences for drive-thru customers. ## Related on Trend Hunter - [Anime-Inspired Restaurant Campaigns](https://www.trendhunter.com/trends/wcdonalds-1.md) - [Cosmic Fast Food Concepts](https://www.trendhunter.com/trends/cosmc.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Playful Hamburger Campaigns](https://www.trendhunter.com/trends/burgercuda.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [QSR Drive-Thru Weddings](https://www.trendhunter.com/trends/mcdrive-thru-wedding.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Mythical Fast-Food Collabs](https://www.trendhunter.com/trends/black-myth-wukong-menu.md)