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# Pivoting Drive-Thru Canopies
OrderMatic's Drive-Thru Canopy Moves to Accommodate Tall Vehicles

By Laura McQuarrie | Published 2018-03-29 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/drivethru-canopy
References: [digitaljournal](http://www.digitaljournal.com/pr/3702323) & [ordermatic](http://ordermatic.com/ordermatic-product-guide/)

OrderMatic recently introduced what it calls a "next-generation" drive-thru curved canopy for Braum’s Ice Cream and Dairy Stores that improves upon coverage, style, value and function for a more streamlined experience.

The pivoting canopy provides 50 square feet of coverage and LED-illuminated features, which are sheltered and illuminated for optimal visibility. The canopy has been designed to stand six feet over the drive-thru lane and boasts an adjustable spring-loaded drive shaft that rotates away from tall vehicles—once the oversized vehicle passes, the canopy resets itself and pivots back into place. As many consumers are looking for food- and drink-ordering experiences that are as seamless as possible, flexible structural solutions like this one help to ensure that those in large vehicles are not limited by signage that is fixed in place.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 61% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Next-generation Drive-thru Canopies:** The new pivoting canopy design improves coverage, style, value, and function for a more streamlined experience.
- **Led-illuminated Canopy Features:** The LED-illuminated features on the canopy provide optimal visibility for customers.
- **Flexible Structural Solutions:** Flexible canopies that adjust to accommodate tall vehicles ensure a seamless ordering experience for customers.

### Sectors Adopting This

- **Fast Food:** Fast food chains can incorporate next-generation drive-thru canopies to enhance customer experience and improve efficiency.
- **Automotive:** Automotive manufacturers and dealerships can explore innovative canopy designs to better accommodate tall vehicles in drive-thru lanes.
- **Retail:** Retail stores with drive-thru pick-up services can benefit from flexible structural solutions to cater to customers with large vehicles.

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