# Push-Up Cafe Cakes The Starbucks Korea Drive-Thru Cakes Come in Three Flavor Options By Michael Hemsworth | Published 2018-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drivethru-cakes References: [brandeating](https://www.brandeating.com/2018/04/starbucks-serves-up-new-push-up-cake-pops-in-korea.html) & [istarbucks.co.kr](http://www.istarbucks.co.kr) Urban consumers have shifted to favor [on-the-go foods](https://www.trendhunter.com/trends/little-debbie-treats) to help them stay fueled as they go about their daily routine, so the [Starbucks](https://www.trendhunter.com/trends/starbucks-christmas-cakes) Korea Drive-Thru Cakes have been unveiled as a new treat option with this in mind. The cakes are packaged in [push-up plastic containers](https://www.trendhunter.com/trends/cake-in-a-box) that are inspired by push-up pops that were a quintessential part of the 90s when it came to frozen treats. The cakes are able to be enjoyed cleanly wherever you go and will eliminate consumers from leaving a trail of crumbs as they go to ensure they arrive at their destination fresh and mess-free. The Starbucks Korea Drive-Thru Cakes come in three flavor options including 'Lemon Yellow Cake,' 'Red Velvet' and 'Moist Chocolate.' Image Credit: Starbucks Korea ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **On-the-go Cake:** A trend of innovative packaging for cake products and creating convenient, mess-free options for consumers on-the-go. - **Eco-friendly Packaging:** A trend of eco-friendly packaging for on-the-go food items, such as push-up plastic containers. - **Nostalgic Packaging:** A trend of using retro packaging, such as 90s-inspired push-up plastic containers, to appeal to consumers' nostalgia. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has opportunities to innovate new on-the-go products and experiment with innovative and eco-friendly packaging for added convenience. - **Packaging:** The packaging industry has opportunities to design new and innovative packaging formats for on-the-go food items that are convenient and eco-friendly. - **Marketing and Advertising:** The marketing and advertising industry has opportunities to use nostalgia to their advantage in developing promotional campaigns and packaging designs to better appeal to consumers' emotions and gain a competitive edge. ## Related on Trend Hunter - [Multilayer Canned Cakes](https://www.trendhunter.com/trends/canned-cake.md) - [Flagship-Celebrating Burger Cakes](https://www.trendhunter.com/trends/burger-cake-1.md) - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Prepackaged Cafe-Inspired Snack Cakes](https://www.trendhunter.com/trends/hostess-products.md) - [Secret Christmas Cakes](https://www.trendhunter.com/trends/starbucks-christmas-cakes.md) - [Dessert-Inspired RTD Coffees](https://www.trendhunter.com/trends/dunkin-iced-coffee.md) - [Mini Classic Cake Bites](https://www.trendhunter.com/trends/mini-cake-bites.md) - [Banana-Based Roll Cakes](https://www.trendhunter.com/trends/banana-rice-flour-roll-cake.md) - [Cake-Flavored Cappuccinos](https://www.trendhunter.com/trends/birthday-cake-cappuccino.md)