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# Pandemic-Proof Drive-Through Banks
Fifth Third Bankcorp Offers Drive-Through Financial Services

By Josh Thompson-Persaud | Published 2021-05-18 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/drivethrough-banking
References: [wsj](https://www.wsj.com/articles/bank-drive-through-covid-pandemic-teller-drive-thru-window-reopen-11594049450)

Responding to the health pressures of the pandemic, [Fifth Third Bancorp](https://www.trendhunter.com/trends/psilocybin-treatment) made effective use of drive-through banking windows to offer customers a safe way to receive financial services. The drive-through banking operation covered a range of services centered around common banking transactions. Drawing on age-old technology, the drive-through windows uses a pneumatic tube system to securely exchange financial materials.

The revived initiative arrived at an important juncture for the bank as in-person services were limited or canceled because of the constraints of the pandemic. Drive-through banking brings the in-person banking experience to those who prefer face-to-face interactions and the assurance of an [experienced bank teller](https://www.trendhunter.com/trends/more-human). Despite pandemic restrictions beginning to recede, drive-through banking offers customers a fast and convenient option for getting more involved financial help.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 21% | Activity: 22% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### Key Themes Behind This Trend

- **Drive-through Financial Services:** Other financial institutions can adopt a similar drive-through banking approach to offer customers a safe and efficient banking experience while complying with pandemic restrictions.
- **Contactless Banking:** Offering contactless banking services such as mobile banking apps and online financial education resources can help banks attract younger and more tech-savvy customers who want to avoid in-person interactions and prefer digital options.
- **Pneumatic Tube System:** Innovating the pneumatic tube system technology with more advanced and secure features can enhance the speed and accuracy of drive-through banking transactions, improving customer experience and loyalty.

### Where This Applies

- **Banking:** Banks can transform their services and differentiate themselves by leveraging technology to offer contactless banking options, such as mobile banking and online education, to attract and retain customers.
- **Automotive:** Collaborating with the automotive industry to design and build custom banking kiosks that enhance the drive-through banking experience for customers can offer a disruptive innovation opportunity for banks to differentiate themselves among their competitors.
- **Retail:** Integrating banking services with retail stores, such as offering drive-through banking services at retail locations, can create a one-stop shop experience for customers and help banks increase their market share and expand their customer base.

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