# Driver Verification Selfies Uber Launched Real-Time Diver Verifications to Reduce Fraud Attempts By Riley von Niessen | Published 2016-09-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/driver-verification References: [hypebeast](http://hypebeast.com/?post=1321113) & [newsroom.uber](https://newsroom.uber.com/securityselfies/) While [Uber's](https://www.trendhunter.com/trends/industryfirst-privacy-features) digitization makes it incredibly convenient for drivers and passengers alike, its easy access can be a problem when others attempt to hack into a profile that isn't theirs -- which is exactly why the rideshare service has decided to implement a speedy driver verification check. It works by randomly selecting drivers to complete an ID check before they head out to pick up passengers. By [requesting a selfie](https://www.trendhunter.com/trends/realperson-video-verification) from those behind the wheel, Uber ensures that it's the person who created the profile -- meaning that drivers don't need to worry as much about having their accounts compromised. In addition, the driver verification checks work to the benefit of passengers, given that they'll have an added layer of security. While there's been some issues with the feature due to unclear profile pictures, Uber claims that 99% of its drivers have been successfully verified so far. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 8% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Real-time Driver Verification:** Implementing a speedy driver verification check through real-time ID checks and selfies can reduce fraud attempts and enhance security in the rideshare industry. - **Profile Security:** Ensuring that the person behind the wheel is the one who created the profile can help prevent unauthorized access and protect drivers' accounts from being compromised. - **Added Layer of Security:** The driver verification checks not only benefit the drivers but also provide passengers with an increased sense of security during their rides. ### Where This Applies - **Rideshare:** Implementing real-time driver verification can help rideshare companies like Uber reduce fraud attempts and build trust with their customers. - **Digital Identification:** The use of real-time ID checks and selfies for driver verification presents opportunities for companies in the digital identification industry to provide secure solutions for various applications. - **Cybersecurity:** By leveraging digital verification methods, rideshare companies can strengthen their cybersecurity measures and prevent unauthorized access to driver profiles and passenger information. ## Related on Trend Hunter - [Video-Verification Dating Apps](https://www.trendhunter.com/trends/photo-verified-cuties.md) - [Dating App Video Verifications](https://www.trendhunter.com/trends/selfie-verification.md) - [Privacy-Focused Uber Features](https://www.trendhunter.com/trends/industryfirst-privacy-features.md) - [Verified Dating App Features](https://www.trendhunter.com/trends/bumble-id-verification.md) - [Automated ID Authentication Apps](https://www.trendhunter.com/trends/authentication-apps.md) - [Rideshare Security Features](https://www.trendhunter.com/trends/uber-audio-recording.md) - [Auditory Rideshare Safety Updates](https://www.trendhunter.com/trends/new-uber-safety-features.md) - [Youth-Catered Transportation Apps](https://www.trendhunter.com/trends/teen-accounts.md) - [Dual ID Alcohol Deliveries](https://www.trendhunter.com/trends/doordash-1.md)