# Rideshare App Overhauls Uber is Offering a New Driver Destination Feature in San Francisco By Alyson Wyers | Published 2015-11-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/driver-destination References: [theverge](http://www.theverge.com/2015/11/16/9732284/uber-destinations-rideshare-driver-app-overhaul) & [newsroom.uber](http://newsroom.uber.com/2015/11/driver-destinations/) Following the introduction of [Lyft's](https://www.trendhunter.com/trends/lyft-3) driver destination feature last year, [Uber](https://www.trendhunter.com/trends/uber-updates) is trialling their own version of the destinations function in San Francisco -- something that could have a significant impact on the number of people wanting to be Uber drivers. This new driver-aiding feature has the potential to overhaul the [popular rideshare app](https://www.trendhunter.com/trends/transportation-apps) in a major way. Uber often uses flexible schedules as a selling point to encourage people to sign up as a driver. Now drivers will be able to post where they're going, so those looking for a ride in the same direction can benefit. This will only be available in the Bay Area beginning this week. The driver destination can make a big difference during peak times such as morning commutes and getting home at the end of the day. This could also include errands across town any time of the day. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Driver Destination Feature:** The introduction of driver destination features in rideshare apps offers a disruptive innovation opportunity for increased driver convenience and efficiency. - **Flexible Schedule Selling Point:** The incorporation of flexible schedules as a selling point in rideshare apps presents a disruptive innovation opportunity to attract more drivers. - **Peak Time Optimization:** The implementation of peak time optimization features in rideshare apps creates a disruptive innovation opportunity for improved rider experience and reduced wait times. ### Sectors Adopting This - **Rideshare:** The rideshare industry can benefit from adopting driver destination features to increase driver satisfaction and availability. - **Transportation:** The transportation industry can explore the potential of flexible schedules as a unique selling point to attract more drivers and improve workforce management. - **Mobile App Development:** The mobile app development industry can capitalize on the demand for innovative features like peak time optimization to enhance the functionality of rideshare apps. ## Related on Trend Hunter - [Airport-Navigation App Updates](https://www.trendhunter.com/trends/uber-updates.md) - [Comfort-Focused Business Features](https://www.trendhunter.com/trends/uber-3.md) - [Winter Sport Rideshare Services](https://www.trendhunter.com/trends/uber-ski.md) - [Bid-Based Ride Hailing Services](https://www.trendhunter.com/trends/indrive.md) - [Accessible Ride App Safety-Tools](https://www.trendhunter.com/trends/safety-tools-1.md) - [Auditory Rideshare Safety Updates](https://www.trendhunter.com/trends/new-uber-safety-features.md) - [Privacy-Focused Uber Features](https://www.trendhunter.com/trends/industryfirst-privacy-features.md) - [Taxi Round-Trip Services](https://www.trendhunter.com/trends/intercity-rides.md) - [Oversized Ride-Share Solutions](https://www.trendhunter.com/trends/uber-6.md)