# Alert Eyeball Ads The Sleepy Eyes in These Volkswagen Driver Alert System Ads Can't Close By Laura McQuarrie | Published 2014-06-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/driver-alert-system References: [adeevee](http://www.adeevee.com/2014/06/volkswagen-fatigue-detection-eye-clash-pig-eye-clash-singer-eye-clash-hammer-print/) & [volkswagen](http://www.volkswagen.co.uk/technology/passive-safety/driver-alert-system) These vibrant and highly visual ads for [Volkswagen's](https://www.trendhunter.com/trends/game-on) Driver Alert System show how effective it is at keeping drivers awake. The giant eyeballs in each of the three print ads are set up with a top and a bottom row of eyelashes that don't go together, and if these tired eyes got close to drifting shut, they'd be snapped wide awake. The eyes are shown as being unable to close, as pig will be poked with a pitchfork in the behind, a thumb will be smashed with a hammer and a rockstar will begin wailing into a microphone. Although helpful for road safety, a Driver Alert System isn't one of the most fun things to advertise, but these prints by [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) Tribal manage to make its message about the system quite entertaining. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Visual Ads:** Using highly visual ads to make serious messages more appealing. - **Driver Alert Systems:** Increasing demand for driver alert systems to reduce accidents and improve road safety. - **Humorous Marketing:** Using humor in marketing serious products to make them more attractive to customers. ### Industries Being Reshaped - **Automotive:** In the automotive industry, there is a growing need for safer driving technologies, such as driver alert systems. - **Advertising:** The advertising industry can explore innovative and creative ways to deliver serious messages using humor and visual elements. - **Road Safety:** The road safety industry can leverage driver alert systems to reduce the number of accidents caused by drowsy driving. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Computer Vision Car Tools](https://www.trendhunter.com/trends/audi-reader.md) - [Truck-Specific Driver Assistance Systems](https://www.trendhunter.com/trends/driver-assistance-system.md)