# Drive-In Car Campaigns This Drive-In Movie Promotion Included a Romantic Screening and Test Drives By Rahul Kalvapalle | Published 2016-02-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/drivein-movie References: [marketing-interactive](http://www.marketing-interactive.com/cycle-carriage-citroen-organise-french-drive-movie/) & [marketing-interactive](http://www.marketing-interactive.com/cycle-carriage-citroen-organise-french-drive-movie/) While most cinematic advertising tends to take advertising campaigns to viewers in movie theatres, Cycle & Carriage (Singapore's biggest automotive group) and [Citroen](https://www.trendhunter.com/trends/type-holidays) teamed up to organize a French drive-in movie event, using cinema to entice viewers to a more comprehensive campaign. The campaign saw the screening of the famous French romantic comedy Hors de Prix (Priceless). The romantic drive-in movie event was held during Valentine's season, enabling couples to celebrate their relationship as well as the ten-year anniversary of the relationship between Cycle & Carriage and Citroen. In addition to enjoying the movie, attendees were also given the opportunity to [test-drive the Citroen C4 Cactus](https://www.trendhunter.com/trends/relax-we-care), C4 Picasso and Grand C4 Picasso, before indulging in a variety of savory and sweet French goodies. This drive-in movie event deftly used the lure of cinema to attract attendees who could then be introduced to Cycle & Carriage and Citroen brand messaging. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 43% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Drive-in Movie Events:** Implementing drive-in movie events as a way to introduce potential customers to a brand and its messaging. - **Cinematic Advertising:** Expanding the reach of advertising campaigns by incorporating cinema as a platform. - **Event Marketing:** Leveraging events as an effective marketing strategy to engage with customers and build brand awareness. ### Sectors Adopting This - **Automotive:** Opportunities to utilize events like drive-in movie screenings and test drives as an effective advertising and marketing strategy in the automotive industry. - **Entertainment:** Using drive-in movie events as a platform to promote and market new movies, TV shows, or other forms of entertainment. - **Food and Beverage:** Integrating food and beverage offerings into drive-in movie events as a way to create a unique experience for attendees and promote brands in the food and beverage industry. ## Related on Trend Hunter - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md)