# Automatic Car Secretaries DriveAssist Intercepts Texts and Calls While Driving By Marissa Brassfield | Published 2008-10-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/driveassist-drive-text References: [motorauthority](http://www.motorauthority.com/driveassist-phone-service-keeps-drivers-from-talking-and-texting-at-the-wheel.html) & [aegismobility](http://www.aegismobility.com/DriveAssist/index.html) According to research from UK's [Transport Research Laboratory](https://www.trendhunter.com/trends/londons-cycleway-network), driving while texting is even more dangerous than driving under the influence of marijuana or alcohol; the DriveAssist phone service developed by [Aegis Mobility](https://www.trendhunter.com/trends/ar-motorcycle-helmet) hopes to make driving safer by restricting a driver's opportunities for distraction behind the wheel. DriveAssist activates itself automatically using the phone's movement as a guide. It will then [intercept calls and hold texts](https://www.trendhunter.com/trends/automaticall), delivering them when the phone's movement indicates that it is no longer at driving speeds. Received calls are displayed as a log, and in certain situations, DriveAssist can give out the vehicle's location to a caller. DriveAssist is backed by Nationwide auto insurance; drivers who use the software are given a discount on their insurance. No wireless carriers have adopted DriveAssist yet, but the program is set to roll out next year. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 15% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Safer Driving Technology:** The DriveAssist phone service by Aegis Mobility demonstrates the trend of developing technologies that aim to increase safety on the road by minimizing distractions while driving. - **Intelligent Interception Systems:** DriveAssist's ability to intercept calls and hold texts until the phone is no longer at driving speeds showcases the trend of intelligent interception systems that help reduce driver distractions. - **Insurance-driven Incentives:** The partnership between DriveAssist and Nationwide auto insurance, which offers discounts to drivers using the software, illustrates the trend of insurance companies leveraging technology to incentivize safer driving behavior. ### Sectors Adopting This - **Mobile Safety Technology:** The development of DriveAssist highlights the opportunities for growth and innovation in the mobile safety technology industry, particularly in creating solutions that prevent distracted driving. - **Automotive Insurance:** The integration of DriveAssist with Nationwide auto insurance presents disruptive innovation opportunities in the automotive insurance industry by leveraging technology to incentivize safer driving habits and reduce risks. - **Wireless Carrier Services:** The forthcoming rollout of DriveAssist and its potential adoption by wireless carriers opens up possibilities for disruptive innovation within the wireless carrier services industry, offering a unique value proposition for subscribers concerned about their safety while driving. ## Related on Trend Hunter - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [In-Car Stress-Reducing Solutions](https://www.trendhunter.com/trends/harman-ready-care.md) - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Truck-Specific Driver Assistance Systems](https://www.trendhunter.com/trends/driver-assistance-system.md) - [Smart Drive Systems](https://www.trendhunter.com/trends/skipgen.md) - [Safety-Promoting Logistics Services](https://www.trendhunter.com/trends/drivewyze-free.md) - [Driving Interface Apps](https://www.trendhunter.com/trends/car-dashboard-app.md) - [Advanced Automobile Driver Assists](https://www.trendhunter.com/trends/bluecruise.md)