# Cafe Car Dealerships You Can Buy a Latte and Rent a Car at Toyota's 'Drive to Go' Concept Space By Ell Smith | Published 2017-11-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/drive-to-go References: [psfk](https://www.psfk.com/2017/11/toyotas-new-concept-store-in-japan-is-a-cafe-and-car-share-showroom.html) & [drivetogo.jp](https://drivetogo.jp/) In a marketing attempt to encourage millennials to connect with its brand, [Toyota](https://www.trendhunter.com/trends/starbase) Japan has introduced 'Drive To Go,' which serves as a [cafe](https://www.trendhunter.com/trends/brandor-coffee), and a car rental dealership. The Drive To Go concept was launched in Nagoya, near a university that's frequented by the target market of young people in their early to mid 20s. The interior of the space, offers a relaxing and modern place for the students to meet or study, serving sandwiches, salads, snacks and a variety of coffee and tea offerings. The brand hopes that the positive experience will encourage the guests to utilize the convenient [car rental service](https://www.trendhunter.com/trends/latelier-alpine), which enables guests to rent one of five car models, for just $10 an hour. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 66% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Cafe Car Dealerships:** Toyota's 'Drive to Go' concept combines a cafe and car rental dealership, offering a unique customer experience. - **Branded Experience Spaces:** Creating concept spaces that offer a relaxing and modern environment can attract and engage the target market, like Toyota's Drive To Go. - **Millennial Marketing Strategies:** Toyota Japan's Drive To Go concept is an example of a marketing strategy aimed at connecting with millennials through experiential offerings. ### Where This Applies - **Automotive:** Car manufacturers can explore the integration of cafe spaces with car rental services to create unique customer experiences. - **Hospitality:** The hospitality industry can consider incorporating car rental services into their establishments to offer additional convenience and enhance the customer experience. - **Food and Beverage:** Cafes and restaurants can collaborate with car rental companies to provide food and beverage options within their car rental spaces, attracting customers with an added value proposition. ## Related on Trend Hunter - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Coffee-Inspired Auto Tours](https://www.trendhunter.com/trends/mazda-coffee-tour.md) - [Dynamic Australian Automobile Platforms](https://www.trendhunter.com/trends/toyota-go.md) - [Japanese Vehicle Restoration Services](https://www.trendhunter.com/trends/kinto-factory.md) - [Micro Camper Concept Vans](https://www.trendhunter.com/trends/kayoibakok.md) - [Coffee-Brewing Electric Vehicles](https://www.trendhunter.com/trends/vauxhall-mokka-coffee.md) - [Gen Z-Targeted Car Concepts](https://www.trendhunter.com/trends/toyota-bz.md) - [Coffee-to-Go Retail Concepts](https://www.trendhunter.com/trends/caf-delice-coffee-concept.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md)