# Personalized AI Drive-Thrus 5thru's Drive-Thru Experience Involves Custom Recommendations By Laura McQuarrie | Published 2019-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drive-thru-experience References: [prnewswire](https://www.prnewswire.com/news-releases/5thru-uses-ai-to-personalize-the-drive-thru-experience-300822895.html) & [5thru](http://www.5thru.com) 5thru is reshaping the drive-thru experience with AI-driven technology that takes the buying choices of customers into account. 5thru's AI technology gives drive-thrus the ability to use customer profiles and information collected by artificial intelligence so that servers can provide [personalized recommendations](https://www.trendhunter.com/trends/ai-powered-menu-recommendation). This system allows for patterns to be recognized and for featured products to be called out based on dietary preferences. The three-part system from 5thru involves a camera that scans a driver's license plate to create a customer profile, an internal screen for QSR and fast casual establishments that reveals that customer's order history and product recommendations to upsell menu items. The last component of the system includes the ability for consumers to [automate payments](https://www.trendhunter.com/trends/self-checkout-lines) with a one-time opt-in to speed up service in the future—5thru estimates that it "[increases] drive-thru throughput by 45% or more." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 18% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **AI-driven Drive-thru:** The integration of artificial intelligence technology in drive-thrus to enhance customer experiences and increase efficiency. - **Personalized Recommendations:** The use of customer profiles and AI technology to provide customized recommendations in the drive-thru ordering process. - **Automated Payment Systems:** The implementation of one-time opt-in payment systems to streamline transactions and speed up drive-thru service. ### Sectors Adopting This - **Quick-service Restaurants (QSR):** The use of AI-driven drive-thru technology can revolutionize customer experiences and boost sales in the QSR industry. - **Fast-casual Restaurants:** Fast-casual establishments can leverage AI-powered drive-thru systems to provide personalized recommendations and increase customer satisfaction. - **Retail Technology:** Retail technology companies can explore opportunities to integrate AI and automated payment systems in drive-thrus to enhance efficiency and convenience. ## Related on Trend Hunter - [Automated Drive-Thru Systems](https://www.trendhunter.com/trends/flythrudrivethru.md) - [AI-Powered Drive-Thrus](https://www.trendhunter.com/trends/drivethru-experience.md) - [AI-Powered Drive-Thru Services](https://www.trendhunter.com/trends/hi-auto.md) - [AI-Powered Drive-Thrus](https://www.trendhunter.com/trends/vox-ai.md) - [Voice-Based AI QSR Services](https://www.trendhunter.com/trends/valyant-ai-and-paerpay.md) - [AI-Powered Drive-Throughs](https://www.trendhunter.com/trends/tori-ai.md) - [AI-Powered Drive-Thrus](https://www.trendhunter.com/trends/mcd-tech-labs.md) - [Tech-Driven Drive Thrus](https://www.trendhunter.com/trends/techdriven-drivethru.md) - [AI-Powered Menu Recommendations](https://www.trendhunter.com/trends/ai-powered-menu-recommendation.md)